Sales Controller (Automotive)

PlanetRecruitment; Kidlington; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Company vehicle

Bonus scheme

Pension scheme

Life assurance

Cycle to work

Flexible working

Staff discounts

Job summary

PlanetRecruitment is partnering with a well-established automotive retail business to recruit a Sales Controller. This leadership role focuses on driving performance, supporting the sales team, and improving finance penetration while maintaining exceptional customer experience standards.

The successful candidate will have proven automotive vehicle sales experience, strong knowledge of finance products and lender relationships, and the ability to lead with a customer-first approach.

Qualifications

• Proven experience in automotive vehicle sales and achieving targets.
• Experience in a Business Manager or Sales Controller role preferred.
• Strong knowledge of finance products and lender relationships.
• Excellent communication and customer relationship skills.

Responsibilities

• Support and motivate the sales team to achieve targets.
• Oversee and maximise finance and insurance (F&I) performance.
• Ensure a seamless and professional customer journey.
• Maintain compliance with industry regulations and company standards.
• Assist in stock management and sales process optimisation.

Skills

Automotive sales experience

Leadership / management

Finance products knowledge

Dealership software proficiency

Tools

Dealership software

Job description

Salary: GBP30000 - GBP45000 per annum

We’re working with a well-established automotive retail business seeking a driven and ambitious Sales Controller to join their high-performing team. This is a fantastic opportunity for an experienced vehicle sales professional ready to step up into a leadership role.

The Role

As Sales Controller, you’ll support the sales team in delivering strong commercial results while maintaining exceptional customer experience standards. You’ll play a key role in driving performance, managing finance penetration, and ensuring compliance across all sales activities.

Key Responsibilities

• Support and motivate the sales team to achieve targets
• Oversee and maximise finance and insurance (F&I) performance
• Ensure a seamless and professional customer journey
• Maintain compliance with industry regulations and company standards
• Assist in stock management and sales process optimisation

About You

• Proven experience in automotive vehicle sales
• Previous experience as a Business Manager or Sales Controller (preferred)
• Strong knowledge of finance products and lender relationships
• Excellent communication and relationship-building skills
• Confident with IT systems and dealership software
• Full UK manual driving licence
• Right to work in the UK

What’s on Offer

• Competitive salary and bonus structure
• Company vehicle
• Generous holiday allowance + additional paid leave for key life events
• Staff discounts on vehicles and servicing
• Employee perks and discount platform
• Pension scheme with employer contributions
• Life assurance
• Cycle to Work scheme
• Ongoing training and clear career progression pathways
• Access to leadership development programmes
• Flexible working options

Why Join?

Join a forward-thinking automotive business that genuinely invests in its people, offers real career progression, and rewards performance.