Retail Marketing Manager – Europe

SquareTrade; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

SquareTrade is seeking an experienced Retail Marketing Manager to enhance marketing strategies within our European retail partner network. The role involves creating impactful campaigns, educating retail staff, and collaborating with teams to optimize execution across multiple markets. This position requires a candidate with a solid marketing background and the ability to engage teams effectively.

Benefits

Collaborative Team Environment

Exposure Across Markets

Qualifications

• 4-6 years of marketing experience in FMCG or retail.
• Ability to engage and motivate retail staff.
• Experience managing external agencies for campaign delivery.

Responsibilities

• Support development and deployment of retail campaigns.
• Create programs to educate and motivate store staff.
• Monitor and analyze campaign performance for optimization.

Skills

Project Management

Analytical Skills

Team Engagement

Creative Thinking

Job description

SquareTrade is the fastest growing partner in the global device protection market, working with many of the world’s largest operators, retailers, and manufacturers. Our focus on customer-centric services, transparent terms, accessible online claims, and flexible resolution options is supported by our exceptional team. We aim to redefine industry standards and empower customers to care for their devices, transforming the service category into a trusted and innovative experience.

We protect over 140 million devices globally, operate across Europe, and collaborate with partners like Apple, T-Mobile, and Telenor. Our innovations include fully digital claims, resolution choice, next-day exchanges, and same-day local or on-site repairs. As we expand into new sectors such as B2B, consumer electronics insurance, and product trade-in, our European presence continues to grow.

Job Description

We seek an experienced, commercially-minded Retail Marketing Manager to implement marketing strategies within our European retail partner network. The ideal candidate has 4-6 years of marketing experience, preferably from FMCG or retail sectors, with expertise in activating brands at the point of sale and engaging retail staff in a B2B2C context.

This role involves bringing our products to life across multiple markets, working with external agencies and internal teams to ensure effective execution and advocacy at scale.

Key Responsibilities

• Support development and deployment of retail campaigns across European partners, ensuring consistent and impactful execution aligned with brand and business goals.
• Create programs to educate and motivate store staff as brand advocates influencing consumers at the point of sale.
• Collaborate with our retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to market needs.
• Coordinate closely with senior management, account teams, retail excellence, and branding to ensure seamless campaign execution.
• Monitor and analyze campaign performance, using insights to optimize retail strategies and report to stakeholders.
• Manage budgets and timelines to deliver retail initiatives on schedule and to standard.

Qualifications

• 4-6 years of marketing experience, ideally in FMCG, consumer goods, or retail marketing
• Deep understanding of retail environments and factors influencing consumer conversion
• Experience managing external agencies for campaign delivery
• Ability to engage and motivate retail staff and front-line teams
• Strong project management and stakeholder coordination skills
• Analytical skills to interpret campaign data and derive insights
• Creative, detail-oriented, and highly organized
• Based in London with legal right to work in the UK
• Willing to travel to European markets up to once per month
• Proficiency in European languages is a plus, especially Nordic languages, French, German, or Italian
• Experience working across multiple European markets is advantageous

Additional Information

Why Join Us?

• Shape how our brand appears in thousands of retail locations across Europe
• Be part of a collaborative, ambitious team that values creativity, precision, and impact
• Gain extensive exposure across markets and marketing disciplines in a dynamic B2B2C environment