Remote UK ABM & Demand-Gen Manager

Thales Group; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Annual leave buy/sell scheme

Cycle to work scheme

Employee discounts

Volunteer day

Stocks and shares

Annual bonus

Job summary

Thales is seeking a Demand Creation Marketing (ABM) Manager to lead integrated ABM programs, align with regional sales, and drive demand across priority accounts. You will partner with content teams, agencies, and sales to deliver targeted campaigns, content localization, and multi-channel efforts across the UK region.

With 5–7 years in tech marketing, you will own metrics, optimize programs, and manage live and virtual events.

Qualifications

• 5+ years of marketing experience in a technology-based organization.
• Demonstrated experience with Salesforce (campaign tracking and reporting).
• Ability to monitor and report on key metrics and pivot plans based on results.
• Experience developing regional plans to support ABM campaigns.
• Ability to market to multiple B2B buyers using various offers and channels.
• Day-to-day execution and longer-term planning responsibilities.
• Experience managing live and virtual events (tradeshows, roundtables, advisory boards).

Responsibilities

• Develop, execute and measure an integrated ABM plan aligned with regional goals.
• Identify ICPs and buyer personas for target accounts.
• Create and deliver marketing programs for priority accounts and segments.
• Collaborate with content teams and agencies to localize messaging for 1:1, 1:many campaigns.
• Identify programs to enable customer success and new logo acquisition.
• Lead account intelligence gathering and demand creation to support sales goals.
• Align with regional field marketing managers on market trends and programs.
• Be the ABM and Demand-Gen expert across programs; track results with SFDC and Power BI.
• Research and recommend marketing techniques for revenue growth.

Skills

Salesforce CRM

ABM / Account-Based Marketing

Data analysis & reporting

Education

BA/BS in Marketing or related field

Tools

Salesforce Lightning

Power BI

Demandbase / ABM platform

Job description

Thales is seeking a Demand Creation Marketing (ABM) Manager to lead integrated ABM programs, align with regional sales, and drive demand across priority accounts. You will partner with content teams, agencies, and sales to deliver targeted campaigns, content localization, and multi-channel efforts across the UK region.

With 5–7 years in tech marketing, you will own metrics, optimize programs, and manage live and virtual events.