Account-Based-Marketing (ABM) Manager

Thales; Crawley; Remote; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Private medical insurance

Annual bonus

Cycle to work

Employee discounts

Volunteer day

Stock options

Job summary

Thales Group is seeking an experienced Demand Creation Marketing (ABM) Manager to drive integrated ABM programs across the UK region. You will collaborate with regional field marketing, direct and channel sales, and the global marketing team to generate pipeline and enable sales with targeted campaigns and compelling content.

The role emphasizes identifying ICPs, tailoring multi-channel campaigns (emails, webcasts, white papers, case studies), and measuring outcomes with Salesforce and Power BI.

Qualifications

• 5-7 years of marketing experience in a technology-focused organization.
• Experience with Salesforce (navigation, campaign tracking, reporting).
• Ability to monitor and report on key metrics and pivot plans based on results.
• Experience developing regional plans to support account-based marketing (ABM).
• Experience marketing to a range of B2B buyers using diverse offers and delivery mechanisms.

Responsibilities

• Develop, execute and measure an integrated ABM plan aligned with regional field marketing goals.
• Identify ICPs and buyer personas for target accounts.
• Create and deliver programs and campaigns for priority accounts and key segments.
• Collaborate with content teams and agencies to localize messaging for 1-to-1, 1-to-few, or 1-to-many initiatives.
• Lead demand creation and sales enablement in agreed accounts to support sales goals.
• Track program results and report metrics via SFDC and Power BI.

Skills

ABM marketing

Regional marketing planning

Salesforce analytics

Campaign tracking

B2B marketing

Education

BA/BS degree

Tools

Salesforce CRM

Power BI

Job description

Location: Remote UK, United Kingdom

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

As Demand Creation Marketing (ABM) Manager, reporting to the Global Head of Demand Generation, and work closely with the regional field marketing managers, regional direct sales, channel sales, Business Development and Global Service Provider teams as well as the corporate marketing team.

The Demand Creation Marketing Manager plays an active role for the sales and channel teams ensuring they are also benefiting from global marketing programs.

Essential Functions / Key Areas Of Responsibility

• Develop, execute and measure an integrated account based marketing plan aimed at generating pipeline.. The plan must align with and support the achievement of the overall regional Field Marketing goals.
• Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.
• Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
• Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer’s funnel.
• Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
• Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
• Align with the sales and regional field marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
• Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
• Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
• Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth

Minimum Requirements: Skills, Experience, Education, Technical/Specialized Knowledge, Certifications, Language

• 5-7 years of experience in marketing at a technology-based organization.
• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
• Ability to monitor and report on key metrics and pivoting market plans based on results.
• Prior experience developing regional plans to support account-based marketing;
• Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
• Provide day-to-day execution and longer-term planning.
• Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).

Preferred Qualifications

• BA or BS Degree in or equivalent work experience in the related field.
• Experience with Salesforce CRM Lightening and dashboards.
• Having ABM and/or Intent Buying platform experience (e.g., MPR, Demandbase, Tech Target Priority Engine).
• Experience in the Cyber Security marketing or selling Access Management and/or Encryption products and solutions.

At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.

Join Thales in the UK – Innovate with us and shape the future!