Remote ABM Marketing Lead — Demand Gen & Pipeline

Thales Avionics, Inc. (AGS); United Kingdom; Remote; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Private medical insurance

Cycle to work

Employee discounts

Annual bonus

Volunteer day

Job summary

Thales Avionics, Inc. (AGS) is seeking an experienced Demand Creation Marketing Manager to lead ABM programs across regional markets from a remote UK base.

You will design and execute integrated account-based marketing plans, define ICPs and buyer personas, and collaborate with sales to drive pipeline and revenue. You will partner with content teams and agencies to tailor messaging for 1-to-1 to 1-to-many campaigns, enable sales enablement, and measure impact with SFDC and Power BI.

Qualifications

• 5–7 years of marketing experience in a technology-based organization.
• Experience with Salesforce navigation, campaign tracking and reporting.
• Ability to monitor and report on key metrics and pivot marketing plans based on results.
• Prior experience developing regional plans to support account-based marketing.
• Ability to market to a range of B2B buyers using various offers and channels.
• Provide day-to-day execution and longer-term planning.
• Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).

Responsibilities

• Develop, execute and measure an integrated account-based marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall regional Field Marketing goals.
• Identifying ideal customer profiles (ICP) and buyer personas for target account selection that align with solutions and product.
• Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
• Partner with content teams and third-party agencies to create and localize content and messaging for 1-to-1, 1-to-few or 1-to-many campaigns across the buyer's funnel.
• Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
• Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
• Align with the sales and regional field marketing managers to understand market trends and support go-to-market strategy.
• Be the expert across ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
• Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI.
• Research and recommend marketing techniques and tactics based on changing business demands and suggest innovative approaches for revenue growth.

Skills

ABM marketing

Salesforce

Campaign measurement

Data analysis

Marketing strategy

Event management

Education

BA/BS in Marketing

Tools

Salesforce

Power BI

Job description

Thales Avionics, Inc. (AGS) is seeking an experienced Demand Creation Marketing Manager to lead ABM programs across regional markets from a remote UK base.

You will design and execute integrated account-based marketing plans, define ICPs and buyer personas, and collaborate with sales to drive pipeline and revenue. You will partner with content teams and agencies to tailor messaging for 1-to-1 to 1-to-many campaigns, enable sales enablement, and measure impact with SFDC and Power BI.