Remote ABM Marketing Manager - Tech & Cyber

Thales Group; Crawley; Remote; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Private medical insurance

Annual bonus

Cycle to work

Employee discounts

Volunteer day

Stock options

Job summary

Thales Group is seeking an experienced Demand Creation Marketing (ABM) Manager to drive integrated ABM programs across the UK region. You will collaborate with regional field marketing, direct and channel sales, and the global marketing team to generate pipeline and enable sales with targeted campaigns and compelling content.

The role emphasizes identifying ICPs, tailoring multi-channel campaigns (emails, webcasts, white papers, case studies), and measuring outcomes with Salesforce and Power BI.

Qualifications

• 5-7 years of marketing experience in a technology-focused organization.
• Experience with Salesforce (navigation, campaign tracking, reporting).
• Ability to monitor and report on key metrics and pivot plans based on results.
• Experience developing regional plans to support account-based marketing (ABM).
• Experience marketing to a range of B2B buyers using diverse offers and delivery mechanisms.

Responsibilities

• Develop, execute and measure an integrated ABM plan aligned with regional field marketing goals.
• Identify ICPs and buyer personas for target accounts.
• Create and deliver programs and campaigns for priority accounts and key segments.
• Collaborate with content teams and agencies to localize messaging for 1-to-1, 1-to-few, or 1-to-many initiatives.
• Lead demand creation and sales enablement in agreed accounts to support sales goals.
• Track program results and report metrics via SFDC and Power BI.

Skills

ABM marketing

Regional marketing planning

Salesforce analytics

Campaign tracking

B2B marketing

Education

BA/BS degree

Tools

Salesforce CRM

Power BI

Job description

Thales Group is seeking an experienced Demand Creation Marketing (ABM) Manager to drive integrated ABM programs across the UK region. You will collaborate with regional field marketing, direct and channel sales, and the global marketing team to generate pipeline and enable sales with targeted campaigns and compelling content.

The role emphasizes identifying ICPs, tailoring multi-channel campaigns (emails, webcasts, white papers, case studies), and measuring outcomes with Salesforce and Power BI.