Remote Head of Growth & Performance Creative (DTC)

ScaleJet | eCommerce Recruitment agency; Manchester; On-site; GBP 88,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Equity upside potential

Job summary

Folqs is seeking a Senior Performance Creative Lead to own the entire creative system for direct-response campaigns across Meta, Google, TikTok, and advertorial funnels. You will work directly with founders to shape customer acquisition and drive ROAS while overseeing scripts, briefs, and testing.

You are a hands-on operator with 4–6+ years in D2C/eCommerce, fluent in major ad platforms, and comfortable in a fast-paced startup environment.

Qualifications

• Hands-on experience creating performance creatives for D2C/eCommerce brands or agencies.
• Experience managing campaigns spending at least $50K/month.
• Deep direct-response background with strong messaging skills.
• Fluent in Meta and at least one other platform (Google, TikTok Paid, or advertorial syndication).

Responsibilities

• Own creative strategy across Meta, Google, TikTok, and advertorials.
• Develop full funnels: landing pages, advertorials, VSLs, emails.
• Create and brief editors, UGC creators, and designers.
• Write or heavily edit scripts, headlines, and page copy.
• Monitor ROAS, CPA, CTR, and other metrics to drive tests and iterations.
• Manage production pipeline and sourcing of creators/assets.
• Apply structured testing frameworks with one variable at a time.

Skills

Performance creatives

Direct-response

Paid media

Creative strategy

AI fluency

Cross-functional collaboration

Tools

Motion

Foreplay

Meta Ads Library

Triple Whale

Northbeam

Job description

Folqs is seeking a Senior Performance Creative Lead to own the entire creative system for direct-response campaigns across Meta, Google, TikTok, and advertorial funnels. You will work directly with founders to shape customer acquisition and drive ROAS while overseeing scripts, briefs, and testing.

You are a hands-on operator with 4–6+ years in D2C/eCommerce, fluent in major ad platforms, and comfortable in a fast-paced startup environment.