Performance Creative Lead: Data-Driven Growth & Paid Media

Profiles Creative; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Profiles Creative is seeking a Performance Creative Lead to own the creative performance agenda across paid media. You will leverage data, testing and strategic creative direction to drive acquisition and growth, working closely with design, editors and the acquisition team to scale winning assets.

The role requires guiding the creative testing framework, translating insights into hooks, angles and formats, and presenting insights to senior leadership in a fast-paced, high-growth environment.

Qualifications

• 3–5 years' experience in performance creative within a DTC or ecommerce business.
• Strong experience with paid social and media buying, particularly Meta.
• Proven ability to translate performance data into creative strategy and decisions.
• Experience building or contributing to structured creative testing frameworks.

Responsibilities

• Own the performance creative strategy across paid media, especially Meta.
• Analyse creative and media performance to identify what's working and opportunities.
• Translate performance insights into actionable creative direction (hooks, angles, formats).
• Build and manage a structured creative testing framework from ideation to scaling.
• Collaborate with design and production teams to develop high-performing assets.
• Present clear creative and commercial insights to leadership.

Skills

Performance data analysis

Meta ads

Creative testing

Cross-functional collaboration

Data-driven decision making

Job description

Profiles Creative is seeking a Performance Creative Lead to own the creative performance agenda across paid media. You will leverage data, testing and strategic creative direction to drive acquisition and growth, working closely with design, editors and the acquisition team to scale winning assets.

The role requires guiding the creative testing framework, translating insights into hooks, angles and formats, and presenting insights to senior leadership in a fast-paced, high-growth environment.