Head of Performance Creative - D2C/eCommerce - Remote

ScaleJet | eCommerce Recruitment agency; City of Edinburgh; On-site; GBP 88,000 - 132,000; Full time

Job summary

Folqs is seeking a senior performance creative lead to own the end-to-end creative system for D2C/eCommerce brands. You will drive research, messaging, and production across Meta, Google, TikTok paid ads, and advertorials, working directly with founders in a fast-paced, remote environment.

You’ll manage a full creative pipeline, craft briefs, write scripts and headlines, and measure ROAS, CTR, and hook rate daily. Advanced AI use is essential for faster ideation and execution.

Qualifications

• 4-6+ years creating performance creatives for D2C/eCommerce brands or agencies
• Hands-on paid media experience with campaigns spending at least $50K/month
• Deep direct-response background and ability to translate insights into creatives
• Fluent in Meta and at least one of Google, TikTok Paid, or advertorial syndication; also $50K+/month spend experience
• Owned a creative pipeline end-to-end from research to launch and performance analysis
• Strong written English; scripts, headlines, and landing page copy authored or heavily edited

Responsibilities

• Set creative strategy across Meta, Google, TikTok paid ads, and advertorials
• Own full funnels: landing pages, advertorials, VSLs, email sequences
• Conduct research angles and hooks from customer reviews and surveys
• Create briefs for editors, UGC creators, and designers
• Write or heavily edit scripts, headlines, and page copy
• Monitor daily ROAS, hook rate, CTR, fatigue, and decide what to kill or scale
• Manage production pipeline with editors and UGC creators
• Apply structured testing frameworks with one variable at a time

Skills

Direct response

Paid media

AI fluency

English writing

Creative ideation

Tools

Motion

Foreplay

Meta Ads Library

Triple Whale

Northbeam

Job description

Folqs is seeking a senior performance creative lead to own the end-to-end creative system for D2C/eCommerce brands. You will drive research, messaging, and production across Meta, Google, TikTok paid ads, and advertorials, working directly with founders in a fast-paced, remote environment.

You’ll manage a full creative pipeline, craft briefs, write scripts and headlines, and measure ROAS, CTR, and hook rate daily. Advanced AI use is essential for faster ideation and execution.