Head of Performance Creative & DTC Growth (Remote, Equity)

ScaleJet | eCommerce Recruitment agency; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

Folqs is seeking a senior Performance Creative lead to own our direct-response creative system for D2C/eCommerce brands. You will shape messaging, craft briefs, and oversee scriptwriting, editing, and production across Meta, Google, and TikTok.

Daily you’ll work with founders in a fast-paced, remote environment and drive testing velocity. You will manage a full creative pipeline, from research to launch, ensuring high ROAS and rapid iteration.

Qualifications

• 4–6+ years creating performance creatives for D2C/eCommerce brands or ecommerce agencies (not B2B).
• Hands-on paid media experience managing campaigns around $50K+/month.
• Deep direct-response background and strong messaging framework knowledge.

Responsibilities

• Own creative strategy across platforms including Meta, Google, and TikTok paid.
• Lead full funnels: landing pages, VSLs, email sequences.
• Develop and test creative briefs, scripts, headlines, and page copy.
• Monitor ROAS, CPA, CTR, and other metrics to decide what to scale or kill.
• Coordinate with editors, UGC creators, and designers to produce assets.

Skills

Performance creatives

Direct-response

Paid media

Creative pipelines

AI fluency

Tools

Motion

Foreplay

Meta Ads Library

Triple Whale

Northbeam

Job description

Folqs is seeking a senior Performance Creative lead to own our direct-response creative system for D2C/eCommerce brands. You will shape messaging, craft briefs, and oversee scriptwriting, editing, and production across Meta, Google, and TikTok.

Daily you’ll work with founders in a fast-paced, remote environment and drive testing velocity. You will manage a full creative pipeline, from research to launch, ensuring high ROAS and rapid iteration.