Lead Creative Strategist - DTC Performance, Hybrid London

Major Players | B Corp; Slough; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Major Players is seeking a Senior Creative Strategist for a High-Growth Challenger Brand in Central London. You will own a performance creative pod, shaping concepts from data to delivery and mentoring others to raise output.

You’ll work hands-on with creative content for Meta and TikTok, guiding the pod’s strategy and collaborating with a seasoned growth team to scale scroll-stopping ads while maintaining high standards. This is a leadership role for storytellers who care about craft and impact.

Qualifications

• 3+ years' experience in content creation or paid social ads; mentoring or leading others' output.
• Strong storytelling with hooks, pacing and structure for performance ads.
• Experience creating content for Meta and/or TikTok for brands or personal channels.
• Ability to use performance data to guide creative direction and priorities.
• Comfortable working autonomously while upholding pod standards and output.

Responsibilities

• Develop original ad concepts grounded in performance data and audience insight.
• Own the creative process end-to-end: concept, scripting, filming, editing and delivery.
• Mentor and coach a pod of strategists to grow and maintain high output quality.
• Ensure the pod's output quality and consistency alongside your own.
• Use test results to shape the pod's creative roadmap and priorities.

Skills

Leadership

Storytelling

Performance data

Mentoring

Meta/TikTok content

Autonomy

Hooks & pacing

Job description

Major Players is seeking a Senior Creative Strategist for a High-Growth Challenger Brand in Central London. You will own a performance creative pod, shaping concepts from data to delivery and mentoring others to raise output.

You’ll work hands-on with creative content for Meta and TikTok, guiding the pod’s strategy and collaborating with a seasoned growth team to scale scroll-stopping ads while maintaining high standards. This is a leadership role for storytellers who care about craft and impact.