Head of Performance Marketing

3Search; Slough; Hybrid; GBP 85,000 - 100,000; Full time

Job summary

3Search is hiring a Head of Performance Marketing for its DTC Health & Wellness brand. The role oversees paid media across Meta, Google, TikTok, Pinterest and Display, shaping strategy and budgeting with senior visibility.

You will lead a high-performing team, drive strategic impact and optimise CAC/LTV while partnering with Growth and creative teams. This newly created leadership position offers autonomy to define operating models, test plans, and agency/in-house partnerships, plus a 20%

Qualifications

• Proven performance marketing leadership in a DTC business.
• Deep Meta expertise with scale of paid social investment.
• Strong understanding of CAC, LTV, forecasting, attribution and incrementality.
• Strategic understanding of creative testing and iteration impact.
• Confidence influencing senior stakeholders and setting strategy independently.
• Experience leading high-performing teams.

Responsibilities

• Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display.
• Set the roadmap for scaling Meta with creative performance at its core.
• Lead, coach and develop a growing performance marketing team.
• Own significant digital media investment, increasing during key trading periods.
• Assess agency, in-house and creative capabilities to build the right operating model.

Skills

Leadership experience

Meta advertising

CAC/LTV/Forecasting

Creative testing strategy

Stakeholder influence

Team leadership

Tools

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Job description

?Head of Performance Marketing

?DTC Health & Wellness Brand

?£85,000 - £100,000 + 20% Performance Bonus

?London/Surrey (1-3 days per week office/flexible)

We are working with a high-growth DTC Health & Wellness brand who are hiring for a Head of Performance Marketing to take ownership of their next phase of digital acquisition. This is a newly created leadership role offering genuine scope to shape strategy rather than inherit a fixed playbook.

Reporting directly to the Growth Director, you'll inherit a high-performing team, meaningful budgets, significant senior visibility and the autonomy to reshape channels, creative strategy, agency relationships and future hires.

This role will suit someone who is already operating at "Head of" level, has "been there, done that" in another DTC business and has proven team leadership experience.

Role Highlights:

• Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display
• Set the roadmap for scaling Meta, with creative performance at its core
• Lead, coach and develop a growing performance marketing team
• Own significant digital media investment, increasing during key trading periods
• Assess agency, in-house and creative capabilities to build the right operating model

You Will Need:

• Established performance marketing leadership experience within a DTC consumer business
• Deep Meta expertise and evidence of scaling meaningful paid social investment
• Strong understanding of CAC, LTV, forecasting, attribution and incrementality
• A strategic understanding of creative: what to test, why it works and how insight informs the next iteration
• Confidence influencing senior stakeholders and setting strategy independently
• Strong strategic leadership and experience leading high-performing teams

Why You’ll Love It:

• Step into a newly created role with the freedom to shape the function
• Build the team, processes and partnerships you believe will deliver growth
• Work with senior leadership who see performance marketing as a strategic priority
• Join a growing organisation with opportunities to collaborate across international markets

Due to a high number of applicants, we are only able to respond to successful candidates