Remote BDR – Enterprise AI Sales (UKI, Nordics, Benelux)

Primis; Greater London; Remote; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Fully remote working

Job summary

Primis is seeking a proactive BDR to build our pipeline across UKI, the Nordics and Benelux. You will work directly with regional leadership and Account Executives to shape market entry, messaging and channel strategy.

This is a ground-floor role in a founder-led sales culture with significant autonomy and direct access to leadership. You’ll own outbound prospecting, create high-quality outreach, and collaborate with the sales team to scale the playbook as the company grows.

Qualifications

• 2+ years of experience in B2B SaaS sales or sales development, including at least 12 months in an SDR/BDR role.
• Strong confidence in cold and warm calling with a track record of turning calls into qualified meetings.
• Consistently meeting or exceeding activity and pipeline targets.
• A consultative communication style that adapts to each prospect’s challenges and goals.
• Comfortable with modern sales technology and AI tools.
• Curiosity about fast-moving industries and new technology.

Responsibilities

• Own top-of-funnel pipeline generation by researching, identifying and engaging high-value mid-market and enterprise prospects.
• Make a high volume of outbound calls daily, alongside email and LinkedIn outreach.
• Write highly personalised, signal-driven outreach that lands with C-level and VP decision-makers.
• Build and nurture relationships with senior stakeholders to open strategic opportunities.
• Work with AEs and leadership on outreach strategies for each target industry and persona.
• Keep testing and improving messaging to raise response rates and meeting-to-opportunity conversion.
• Help build the sales development playbook as the team scales.

Skills

B2B SaaS sales

SDR/BDR experience

Cold calling

Pipeline targets

Consultative selling

Sales tech savviness

Curiosity about tech

C-suite outreach

Tools

LinkedIn

CRM systems

Job description

Primis is seeking a proactive BDR to build our pipeline across UKI, the Nordics and Benelux. You will work directly with regional leadership and Account Executives to shape market entry, messaging and channel strategy.

This is a ground-floor role in a founder-led sales culture with significant autonomy and direct access to leadership. You’ll own outbound prospecting, create high-quality outreach, and collaborate with the sales team to scale the playbook as the company grows.