Senior Business Development Representative

Primis; Greater London; Remote; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Fully remote working

Job summary

Primis is seeking a proactive BDR to build our pipeline across UKI, the Nordics and Benelux. You will work directly with regional leadership and Account Executives to shape market entry, messaging and channel strategy.

This is a ground-floor role in a founder-led sales culture with significant autonomy and direct access to leadership. You’ll own outbound prospecting, create high-quality outreach, and collaborate with the sales team to scale the playbook as the company grows.

Qualifications

• 2+ years of experience in B2B SaaS sales or sales development, including at least 12 months in an SDR/BDR role.
• Strong confidence in cold and warm calling with a track record of turning calls into qualified meetings.
• Consistently meeting or exceeding activity and pipeline targets.
• A consultative communication style that adapts to each prospect’s challenges and goals.
• Comfortable with modern sales technology and AI tools.
• Curiosity about fast-moving industries and new technology.

Responsibilities

• Own top-of-funnel pipeline generation by researching, identifying and engaging high-value mid-market and enterprise prospects.
• Make a high volume of outbound calls daily, alongside email and LinkedIn outreach.
• Write highly personalised, signal-driven outreach that lands with C-level and VP decision-makers.
• Build and nurture relationships with senior stakeholders to open strategic opportunities.
• Work with AEs and leadership on outreach strategies for each target industry and persona.
• Keep testing and improving messaging to raise response rates and meeting-to-opportunity conversion.
• Help build the sales development playbook as the team scales.

Skills

B2B SaaS sales

SDR/BDR experience

Cold calling

Pipeline targets

Consultative selling

Sales tech savviness

Curiosity about tech

C-suite outreach

Tools

LinkedIn

CRM systems

Job description

Our client is a fast-growing, VC-backed AI scale-up that builds AI agents for enterprise customer support. The platform does more than answer questions. Its AI agents carry out real actions inside a customer’s own systems, such as processing refunds and returns or updating accounts, and they resolve most requests end-to-end. Anything they can’t resolve is passed to a human with full context.

The Role

As one of the first BDRs covering UKI, the Nordics and Benelux, you’ll work directly with the regional leadership and Account Executives to build pipeline from the ground up. You’ll help decide how the company enters each market: which accounts to target, what messaging works and which channels to use. This is a ground-floor role in a founder-led sales culture, with a lot of autonomy and direct access to leadership.

Key Responsibilities

• Own top-of-funnel pipeline generation by researching, identifying and engaging high-value mid-market and enterprise prospects
• Make a high volume of outbound calls daily, alongside email and LinkedIn outreach
• Write highly personalised, signal-driven outreach that lands with C-level and VP decision-makers
• Build and nurture relationships with senior stakeholders to open strategic opportunities
• Work with AEs and leadership on outreach strategies for each target industry and persona
• Keep testing and improving messaging to raise response rates and meeting-to-opportunity conversion
• Help build the sales development playbook as the team scales

Requirements

• 2+ years of experience in B2B SaaS sales or sales development, including at least 12 months in an SDR/BDR role
• Strong confidence in cold and warm calling, with a track record of turning calls into qualified meetings
• Consistently meeting or exceeding activity and pipeline targets
• A consultative communication style that adapts to each prospect’s challenges and goals
• Comfortable with modern sales technology and AI tools
• Curiosity about fast-moving industries and new technology

Nice to Have

• Experience at an AI, CX or customer support technology company
• Experience selling to CxOs within mid-market or enterprise organisations
• A second European language, such as Dutch or a Nordic language

What’s on Offer

• Competitive base salary plus OTE with accelerators
• A clear path to promotion as the team grows
• Fully remote working
• An early seat in a founder-led team, working directly with leadership

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. We encourage underrepresented talent to apply to all our roles & support accessibility needs