Regional Sales Manager - South UK

Kraft Recruitment; West Midlands, Fraddam; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Company car

Performance bonus

Pension scheme

25 days annual leave

Life assurance

Employee share schemes

Employee Assistance Programme

Job summary

Kraft Recruitment is representing a market-leading manufacturer of advanced industrial equipment. We are seeking a Regional Sales Manager to drive growth across Southern England, managing key accounts and new business opportunities.

You will sell capital equipment, deliver technical and commercial presentations, and collaborate with internal teams to deliver complex projects. A strong background in solution-based industrial sales and channel partnerships is essential.

Qualifications

• Proven history of exceeding sales targets within a technical sales environment.
• Experience selling solution-based products into industrial/engineering markets.
• Strong ability to develop and maintain relationships with both new and existing customers.
• Experience managing long sales cycles and complex opportunities.
• Capital equipment sales experience, with project values from £20,000 to £750,000+.
• Experience working with distribution partners and channel sales networks.
• CRM system experience.

Responsibilities

• Identify, develop and secure new business opportunities in Southern England.
• Manage and expand existing customer relationships within territory.
• Sell high-value capital equipment solutions and retrofit projects.
• Support distribution partners and grow market presence across sectors.
• Deliver compelling technical and commercial presentations.
• Collaborate with engineering, service and project teams to ensure delivery.
• Maintain accurate forecasts, pipeline activity and CRM records.

Skills

Proven sales track record

Relationship building

Strategic account management

Independent worker

Tools

CRM system

Job description

My client is recruiting for a Regional Sales Manager - Capital Equipment Solutions This is an exciting opportunity to join a market-leading manufacturer and supplier of advanced industrial equipment and systems, serving a diverse range of manufacturing industries across the UK and Europe. The organisation is recognised globally for innovation, technical excellence, and sustainable manufacturing solutions. As part of a highly supportive and successful sales team, you will play a key role in driving growth, developing customer relationships, and delivering high-value capital equipment projects. The ideal candidate will have a proven track record in technical or solution-based sales, ideally within capital equipment or industrial engineering environments. Candidates located within the Midlands and Southern England corridor would be particularly well placed.

Regional Sales Manager role:

Reporting directly to the UK Sales Manager, the Regional Sales Manager will be responsible for identifying, developing, and securing new business opportunities, while managing and expanding existing customer relationships within an agreed territory across Southern England.

• Sell high-value capital equipment solutions, complete system installations, and retrofit upgrade projects, with typical project values ranging from £20,000 to £1million.
• Support existing distribution partners and contribute to the continued growth of the organisation's market presence across multiple manufacturing sectors.
• Increase market share and expand the company's presence within targeted industrial sectors.
• Develop a thorough understanding of the product portfolio, features, applications, and customer benefits.
• Deliver compelling technical and commercial presentations to customers and stakeholders.
• Support marketing initiatives and lead-generation activities.
• Collaborate with internal departments including project management, engineering, customer service, and technical support teams to ensure successful project delivery.
• Maintain accurate sales forecasts, pipeline activity, and customer records through the CRM system.
• Provide support across the wider business as required.

Regional Sales Manager requirement:

• Proven history of exceeding sales targets within a technical sales environment.
• Experience selling solution-based products and services into industrial or engineering markets.
• Strong ability to develop and maintain relationships with both new and existing customers.
• Experience managing long sales cycles and complex sales opportunities.
• Strong commercial awareness and strategic account management skills.
• Ability to clearly communicate value propositions and differentiate solutions in competitive markets.
• Self-motivated, driven, and comfortable working independently.
• Capital equipment sales experience, ideally within project values ranging from £20,000 to £750,000+.
• Experience working with distribution partners and channel sales networks.
• Background selling into industries such as: Automotive, Aerospace, HVAC, Heavy Equipment, General Manufacturing, Sheet Metal Fabrication, Architectural Products, Construction Products
• Proposal preparation and quotation management experience.
• CRM system experience.

Regional Sales Manager package:

• Basic salary circa £60,000 dependent on experience.
• Commission potential of approximately £25,000 - £30,000 annually.
• Company car.
• Annual performance-related bonus scheme.
• Company pension scheme with enhanced employer contributions.
• 25 days annual leave plus public holidays.
• Life assurance.
• Employee share and share-purchase schemes.
• Employee Assistance Programme (EAP).
• Clear career progression opportunities, including potential advancement into senior leadership roles.