Regional Sales Manager

Talent Guardian; Reading, West of England; Hybride; GBP 30 000 - 40 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Company car

Home-working flexibility

Company pension

Enhanced parental leave

Health programme

Employee discounts

Volunteer time

Commercial impact

Résumé du poste

Talent Guardian are delighted to partner with a market-leading manufacturer of specialist equipment; a Regional Sales Manager is sought to cover the South West region, south of the M4 between Reading and Bristol, with wider UK scope.

You will develop new business, build long-term relationships and deliver sustainable sales growth by visiting customer sites, understanding their production environments and equipment needs.

Qualifications

• Proven experience in capital equipment sales, ideally within food manufacturing or related sectors.
• Strong understanding of the food industry and its operational requirements.
• Experience in field-based sales, territory management or regional business development.
• Track record of winning new business and achieving sales targets.
• Confidence discussing technical products, applications and equipment with customers.

Responsabilités

• Developing and implementing a regional sales strategy to achieve revenue and growth targets.
• Proactively identifying and securing new business opportunities across the food manufacturing and processing sectors.
• Visiting customer sites to understand production environments and equipment requirements.
• Providing consultative, technically informed sales advice and recommending appropriate capital equipment solutions.
• Managing the full sales cycle—from initial enquiry to proposals, negotiation and orders.
• Building long-term relationships with key decision-makers and customers.
• Identifying opportunities to promote additional service and aftermarket solutions.
• Achieving agreed sales targets while maintaining margins.
• Monitoring market developments and competitor activity.

Connaissances

Capital equipment sales

Food industry

Field-based sales

Territory management

Relationship-building

Negotiation skills

Full sales cycle

Description du poste

Talent Guardian are delighted to be partnering with an established, market-leading manufacturer of specialist equipment and technical solutions supplied into the food manufacturing and processing sectors.

We have a fantastic opportunity for an experienced Regional Sales Manager to join a highly respected business with an excellent reputation for quality, innovation and customer service.

Covering the territory south of the M4 corridor between Reading and Bristol, extending into the wider South West, you'll take ownership of developing new business opportunities, building long-term customer relationships and delivering sustainable sales growth.

This is an exciting opportunity for a commercially driven, technically minded sales professional with a proven background in capital equipment sales and a strong understanding of the food industry.

You'll take ownership of an assigned UK territory, developing new business opportunities, building long-term customer relationships and delivering sustainable sales growth.

If you enjoy being out in the field, meeting customers, understanding their operational challenges and providing technical solutions that genuinely add value, this could be an excellent next step in your career.

The Role

• Developing and implementing a regional sales strategy to achieve revenue and growth targets.
• Proactively identifying and securing new business opportunities across the food manufacturing and processing sectors.
• Visiting customer sites to understand production environments, operational challenges and equipment requirements.
• Providing consultative, technically informed sales advice and recommending appropriate capital equipment solutions.
• Managing the full sales cycle, from initial enquiry and site assessment through to proposals, negotiation and securing orders.
• Building strong, long-term relationships with key decision-makers and customers.
• Identifying opportunities to promote additional service and aftermarket solutions.
• Achieving agreed sales targets while maintaining commercial margins.
• Monitoring market developments, competitor activity and emerging business opportunities.
• Working collaboratively with internal Sales, Engineering, Technical and Service teams to ensure excellent customer support.

About You

We're looking for a proactive, commercially astute sales professional who can combine strong relationship-building skills with a good understanding of technical capital equipment.

Essential experience and skills:

• Proven experience in capital equipment sales, ideally within food manufacturing, food processing or associated industrial sectors.
• A strong understanding of the food industry and its operational requirements.
• Experience in field-based sales, territory management or regional business development.
• A demonstrable track record of winning new business and achieving sales targets.
• Confidence discussing technical products, applications and equipment solutions with customers.
• Strong commercial awareness, negotiation skills and the ability to manage the full sales cycle.
• Excellent communication, presentation and relationship-building skills.
• A self-motivated, organised approach with the ability to manage your own diary and territory.
• A willingness to travel throughout your region, including occasional overnight stays.
• Experience selling food production machinery, packaging equipment, processing machinery, industrial automation or other technical capital equipment would be particularly relevant.

What's on Offer?

• Competitive basic salary & OTE - c£30k
• Company car
• Field-based role with home-working flexibility
• Company pension
• Enhanced maternity and paternity leave
• Health and wellbeing programme
• Employee discounts and additional benefits
• Paid volunteering time
• The opportunity to join an established and respected manufacturer with a strong industry reputation
• A varied and autonomous role with the opportunity to make a genuine commercial impact