Sales Manager Capital Equipment

Nicholas Associates; Sheffield; On-site; GBP 70,000; Full time

Job summary

A leading recruitment firm is looking for a Sales Manager to manage and develop accounts in Sheffield. The ideal candidate will have a strong B2B sales experience, particularly in CAPEX projects within engineering. Responsibilities include building customer relations, providing accurate quotations, and negotiating high-value contracts. This full-time role offers a salary of approximately £70,000 plus car and bonus scheme.

Qualifications

• Proven success in a B2B sales environment within engineering or manufacturing.
• Experience of CAPEX project sales is essential.
• Able to travel throughout the UK, Ireland, and Scandinavia.

Responsibilities

• Build relationships with customers for large capital investment projects.
• Ensure customer requirements are understood for accurate quotations.
• Negotiate high-value contracts.

Skills

B2B sales experience

CAPEX project sales experience

High commercial awareness

Interpersonal skills

Proficient with CRM systems

Education

Degree in engineering or technical subject

HNC/HND

Job description

Position

Sales Manager, Head of Sales

Location

Sheffield (office based – no hybrid working)

Sector

Capital equipment – project values £500,000 to £10 million with long sales cycles.

Territory

United Kingdom, Ireland and Scandinavia.

Reporting to

Managing Director.

Salary

C £70,000 basic plus car and bonus scheme.

Purpose

As Regional Sales and Account Manager for Capital Equipment you will build relationships with previous customers, current customers and prospects to develop opportunities to quote for large capital investment projects in the heavy engineering sector.

The Role

• Taking full responsibility for all customers and prospects within the region.
• Building relationships with customers and prospects to gain an understanding of their current equipment condition and future replacement/upgrade plans.
• Ensuring that customer requirements are fully understood to allow provision of detailed and accurate quotations.
• Managing and maintaining the CRM system to ensure all data relating to potential opportunities is accurate at all times.
• Providing forecasts and revenue plans to the Board.
• Managing historic customer pricing analysis to ensure quotations made to customers are in line with market prices and previous order pricing.
• Negotiating high‑value contracts.
• Presenting our full product offering to customers, understanding both OPEX and CAPEX spending patterns and providing innovative and proactive solutions.
• Developing and maintaining a sales strategy for each defined customer.
• Contract definition and elaboration of technical and commercial proposals in collaboration.
• Collaborating as required with other Group companies worldwide.
• Coordinating sales activities and follow‑up by monitoring project progress.

About You

• Holds a formal qualification in an engineering or technical subject; a degree level qualification is preferred, HNC/HND also acceptable.
• Proven success in a B2B sales environment within engineering, manufacturing or similar.
• Experience of CAPEX project sales is essential; experience of OPEX and aftermarket sales is preferred.
• High level of commercial awareness.
• First‑class interpersonal and relationship‑building skills.
• Proficient with CRM systems.
• Full UK driving licence.
• Able to travel throughout the UK, Ireland and Scandinavia.

Seniority Level

Mid‑Senior level.

Employment Type

Full‑time.

Job Function

Sales and Business Development.

Industries

Metalworking Machinery Manufacturing, Manufacturing, and Industrial Machinery Manufacturing.