Regional Sales Manager - Capital Machinery

Get Recruited; Coventry; On-site; GBP 100,000 - 600,000; Full time

Benefits offered by this job

Company car

Mobile phone

Laptop

Uncapped commission

Career development opportunities

Job summary

Get Recruited Ltd is seeking a Regional Sales Manager for Capital Machinery to cover the UK and North West Europe. You will own the regional sales strategy, manage key accounts, and drive high-value projects from enquiry to order.

The role requires a proven track record in selling capital equipment with long sales cycles, strong negotiation skills, and the ability to travel extensively across the UK and Europe. A mechanical/electrical/engineering background is preferred.

Qualifications

• Experience selling capital equipment with long sales cycles.
• Degree in Mechanical, Electrical or Engineering.
• Willingness to travel UK and Europe.
• Proven track record in managing multi-million pound deals.

Responsibilities

• Achieve revenue and sales targets across the UK and North West Europe.
• Develop and maintain relationships with existing customers.
• Identify and secure new business opportunities.
• Lead complex capital equipment projects from enquiry to order.
• Collaborate with service and technical teams to support customers throughout the lifecycle.
• Manage regional sales partners, agents and distributors where applicable.
• Deliver customer presentations, demonstrations and commercial negotiations.
• Represent the business at trade exhibitions and industry events across Europe.

Skills

Capital equipment sales

Strategic account management

Negotiation

Relationship building

Education

Engineering degree

Tools

CRM software

Microsoft Excel

Job description

Overview

Regional Sales Manager - Capital Machinery
UK & North West Europe
Competitive Salary + Uncapped Commission + Company Car + Mobile + Laptop

Are you an experienced capital equipment sales professional looking for the opportunity to take ownership of a key region within a global engineering business? Our client is an established international manufacturer of advanced industrial machinery and production technology, supplying customers across a wide range of manufacturing sectors. Following the planned retirement of a long-standing Business Manager, they are now seeking a Regional Business Manager to lead commercial activities across the UK and selected international territories. This is a unique opportunity to inherit an established customer base, benefit from a comprehensive handover period, and play a key role in driving future growth across the region.

The Role

Reporting to senior leadership within Europe, you will be responsible for developing and growing sales across the UK, whilst also supporting business activities within North West Europe and selected international markets.

• Achieving revenue and sales targets across the assigned region
• Managing and developing relationships with existing customers
• Identifying and securing new business opportunities
• Leading complex capital equipment sales projects from initial enquiry through to order
• Working closely with service and technical teams to support customers throughout the equipment lifecycle
• Supporting and managing regional sales partners, agents and distributors where applicable
• Delivering customer presentations, demonstrations and commercial negotiations
• Representing the business at trade exhibitions and industry events across Europe
• Providing regular sales forecasts, market intelligence and strategic input to senior management

The Candidate

We are keen to speak with candidates who have experience selling high-value capital equipment into manufacturing or industrial environments. Suitable backgrounds may include:

• CNC machinery
• Laser cutting equipment
• Machine tools
• Industrial automation equipment
• Manufacturing technology
• Other complex engineered capital equipment

You will ideally possess:

• A Mechanical, Electrical or Engineering-related degree
• A proven track record of selling capital equipment with long sales cycles
• Experience managing sales projects ranging from approximately £100,000 to £600,000+
• Strong commercial and negotiation skills
• The ability to build relationships with both technical and commercial stakeholders
• A proactive, self-motivated and entrepreneurial approach
• Willingness to travel extensively throughout the UK and Europe

The Package

• Competitive salary
• Attractive commission structure
• Company car
• Mobile phone
• Laptop
• International career development opportunities
• Comprehensive handover and onboarding period
• Opportunity to join a highly respected global engineering business with a collaborative and multicultural culture

Location

Ideally located within the UK with reasonable access to major transport links and international travel. If you are an ambitious sales professional with experience selling complex capital equipment and are looking for a role with genuine autonomy, international exposure and long-term career prospects, we would love to hear from you.

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