Regional Sales Manager - Pubs & Events (Weddings)

Fuller's; England; On-site; GBP 37,000 - 42,000; Full time

Job summary

Fuller’s is seeking an Area Sales Manager to drive proactive pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. You will build a robust pipeline for events, private dining and large group bookings, while expanding our client base and supporting long-term business success.

You will travel within your patch, collaborate with site teams and senior stakeholders, and lead initiatives that deliver memorable guest experiences across our premium sites.

Qualifications

• Proven experience in multi-site sales within hospitality or events.
• A proactive, strategic mindset with a strong commercial focus.
• Confident CRM user with experience managing client pipelines.
• Strong relationship-building and negotiation skills.
• Passion for premium hospitality and delivering memorable guest experiences.

Responsibilities

• Implement pro-active pre-booked sales plan across multiple locations, pubs and hotels.
• Drive growth in all areas of pre-booked business: events, food & drink, and private hire.
• Identify new business opportunities and support pipeline development.
• Build and manage strong client relationships to drive repeat and referral business.
• Deliver tailored room sales strategies for weddings, corporate and events.
• Collaboration with relevant stakeholders.
• Provide leadership/guidance and training for the site roles.

Skills

Multi-site sales

Hospitality/events sales

CRM proficiency

Relationship building

Negotiation

Tools

CRM system

Job description

Fuller’s is seeking an Area Sales Manager to drive proactive pre-booked growth across our premium pubs and hotels in Hampshire and surrounding areas. You will build a robust pipeline for events, private dining and large group bookings, while expanding our client base and supporting long-term business success.

You will travel within your patch, collaborate with site teams and senior stakeholders, and lead initiatives that deliver memorable guest experiences across our premium sites.