Regional Sales Manager - Premium Pubs & Events

Fuller's; Reading; On-site; GBP 37,000 - 42,000; Full time

Job summary

Fuller’s is seeking an Area Sales Manager to drive proactive pre-booked growth across our pubs and hotels in Hampshire and surrounding areas. The role involves travel to the Support Centre in Chiswick and field coverage, focusing on events, private dining, weddings, and large group bookings.

You will lead sales initiatives across multiple sites, build client relationships, and deliver tailored room sales strategies while collaborating with internal teams.

Qualifications

• Experience in multi-site sales within hospitality or events.
• Willingness to travel across patch and to the Support Centre.
• Proactive approach to growing pre-booked sales across venues.

Responsibilities

• Implement pro-active pre-booked sales plan across multiple locations, pubs and hotels
• Drive growth in all areas of pre-booked business: events, food & drink, and private hire
• Identify new business opportunities and support pipeline development
• Build and manage strong client relationships to drive repeat and referral business
• Deliver tailored room sales strategies for weddings, corporate and events
• Collaboration with relevant stakeholders
• Provide leadership/guidance and training for the site roles

Skills

Multi-site sales

Hospitality & events

CRM proficiency

Negotiation

Relationship building

Event sales

Tools

CRM software

Job description

Fuller’s is seeking an Area Sales Manager to drive proactive pre-booked growth across our pubs and hotels in Hampshire and surrounding areas. The role involves travel to the Support Centre in Chiswick and field coverage, focusing on events, private dining, weddings, and large group bookings.

You will lead sales initiatives across multiple sites, build client relationships, and deliver tailored room sales strategies while collaborating with internal teams.