Regional Sales Manager - North West

Michael Page (UK); Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading MRO supplier in the UK is seeking an experienced sales leader to drive performance across the North West. The role involves developing regional sales strategies, coaching a team, and building relationships within the industrial sector. The ideal candidate will have a strong sales background, excellent leadership skills, and a results-driven mindset. A competitive package is offered based on experience.

Benefits

Competitive package depending on experience

Qualifications

• Proven experience in a regional or senior field-based sales role, ideally within industrial tools or MRO supplies.
• Results-driven mindset with the ability to create and execute effective sales strategies.
• Full UK driving licence and willingness to travel within the region.

Responsibilities

• Develop and implement regional sales strategies aligned with national objectives.
• Lead, coach, and motivate a team of field-based sales professionals.
• Build strong relationships with key customers and suppliers.
• Identify new business opportunities and drive pipeline development.
• Collaborate with internal functions to ensure seamless execution of sales initiatives.

Skills

Leadership skills

Communication skills

Analytical skills

Negotiation skills

Stakeholder management

CRM systems familiarity

Job description

• Excellent leadership opportunity with market leading MRO supplier
• Driving performance and a growth mindset across the North West!

About Our Client

Our client is a leading UK-based distributor of industrial and MRO products, offering a comprehensive range of tools, safety equipment, and maintenance supplies to customers across manufacturing, engineering, and related sectors. The business combines a nationwide branch network with a major distribution centre to provide expert support, technical advice, and fast delivery. With over five decades of experience, it blends heritage and specialist knowledge with modern, customer‑focused service.

Job Description

• Develop and implement regional sales strategies aligned with national objectives.
• Lead, coach, and motivate a team of field‑based sales professionals to achieve revenue and margin targets.
• Build strong relationships with key customers, suppliers, and decision‑makers within the industrial, manufacturing, engineering, and maintenance sectors.
• Identify new business opportunities and drive proactive prospecting and pipeline development.
• Analyse regional performance metrics to identify trends, challenges, and opportunities for improvement.
• Collaborate with internal functions, including marketing, procurement, and customer service, to ensure seamless execution of sales initiatives.
• Oversee pricing strategies, contract negotiations, and tender responses within the region.
• Ensure high standards of customer service, product knowledge, and compliance across the team.
• Prepare accurate sales forecasts, budgets, and performance reports for senior leadership.
• Represent the company at industry events, trade shows, and customer reviews as required.

The Successful Applicant

• Proven experience in a regional or senior field‑based sales role, ideally within industrial tools, MRO supplies, engineering products, or related sectors.
• Strong leadership skills with a track record of developing high‑performing sales teams.
• Excellent communication, negotiation, and stakeholder‑management capabilities.
• Results‑driven mindset with the ability to create and execute effective sales strategies.
• Strong analytical skills with the ability to interpret data and drive informed decision‑making.
• Full UK driving licence and willingness to travel within the region.

• Experience with technical product ranges or value‑adding supply chain solutions.
• Familiarity with CRM systems and sales‑performance tools.
• Ability to work collaboratively in a fast‑paced, customer‑focused environment.

What's on Offer

Competitive package depending on experience