Regional Sales Manager

BioTalent; West Midlands; On-site; GBP 60,000 - 90,000; Full time

Job summary

BioTalent is seeking a Regional Sales Manager for Medical Devices to drive growth across the Midlands and North of England. This field-based role requires building new business, managing relationships with clinical and procurement stakeholders, and providing product expertise with regular travel.

You will work closely with both clinical and commercial teams, delivering demonstrations, training, and ongoing customer support, while maintaining an in-depth knowledge of product evidence and market

Qualifications

• 5+ years of sales experience, ideally within medical devices, life sciences, healthcare, or related sectors.
• Demonstrated success in territory development and account management.
• Good understanding of the UK healthcare landscape, NHS structures and procurement processes.
• Entrepreneurial and commercially driven with a proactive approach to new opportunities.
• Strong communication, presentation, negotiation and relationship-building skills.

Responsibilities

• Develop and implement territory and account strategies to achieve revenue objectives and drive market growth.
• Manage existing customer relationships while identifying and securing new business opportunities.
• Build relationships with clinical, procurement, and commercial decision-makers across public and private sectors.
• Provide clinical and technical support during product utilization in healthcare environments.
• Deliver product demonstrations, presentations, training, and on-site support.
• Coordinate product availability and logistics to ensure high levels of service.
• Support introduction and adoption of new products within the territory.
• Monitor market developments, competitor activity, and opportunities.

Skills

Sales experience

Territory development

UK NHS knowledge

Communication skills

Driving licence

Autonomous working

Education

Degree-qualified or equivalent

Job description

Regional Sales Manager – Medical Devices

Location: Midlands, UK

Contract: Permanent, full-time

Our client is an international medical device manufacturer developing innovative therapies for critical care and specialist hospital environments.

We are seeking an ambitious and commercially focused Regional Sales Manager to develop and expand market presence across the Midlands and North of England. This is a field-based role suited to a sales professional who enjoys building new business opportunities, developing customer relationships, and driving commercial growth within the healthcare sector.

Working closely with both clinical and commercial stakeholders, you will support customers throughout the sales process, providing product expertise, training, and ongoing support. The successful candidate will be comfortable managing their territory independently, identifying growth opportunities, and contributing to long-term market development.

The position involves extensive travel, with approximately 60-70% of time spent visiting hospitals, healthcare facilities, and customer sites across the territory.

Ideally, you will be based within the Midlands region, with easy access to key transport links.

• Develop and implement territory and account strategies to achieve revenue objectives and drive market growth.


• Manage existing customer relationships while proactively identifying and securing new business opportunities.


• Build and maintain strong relationships with clinical, procurement, and commercial decision-makers across both public and private healthcare organisations.


• Provide clinical and technical support during product utilisation within specialist procedural and critical care environments.


• Deliver product demonstrations, presentations, training programmes, and on-site customer support.


• Coordinate product availability and logistics to ensure smooth customer operations and high levels of service.


• Support the introduction and adoption of new products and clinical solutions within the territory.


• Monitor market developments, competitor activity, and emerging opportunities.


• Maintain a high level of clinical and technical knowledge, including the ability to understand and discuss relevant scientific and clinical evidence.


• Ensure customer interactions, sales activities, and pipeline information are accurately maintained within the CRM system.

Your profile:

• 5+ years of sales experience, ideally within medical devices, life sciences, healthcare, or a related sector.


• Demonstrated success in territory development, business growth, and account management.


• Good understanding of the UK healthcare landscape, including NHS structures and procurement processes.


• Entrepreneurial and commercially driven, with a proactive approach to developing new business opportunities.


• Strong communication, presentation, negotiation, and relationship-building skills.


• Degree-qualified or equivalent, preferably in a scientific, healthcare, business, or related discipline.


• Ability to interpret and communicate scientific, technical, and clinical information effectively.


• Self-motivated, organised, and capable of working autonomously.


• Willingness to undertake regular travel throughout the assigned territory.


• Existing relationships within relevant healthcare networks would be advantageous.


• Full UK driving licence.


• Eligible to work within clinical environments and meet any required occupational health and compliance standards.


• Understanding of industry codes of conduct and ethical standards governing interactions with healthcare professionals.