Area Sales Manager

Wallace Hind Selection LTD; Coventry; Remote; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Company van

Expenses stipend £1,000

Pension scheme

25 days holiday + bank holidays

Job summary

Wallace Hind Selection is seeking an Area Sales Manager to own a largely untapped Midlands and North Wales territory. You will open doors, build relationships, and drive new business for a range of medical equipment across NHS and private hospitals.

This home-based role requires the hunter mindset to develop the territory, create your own pipeline, and make the region your own. Base salary £45k–£48k with uncapped commission and OTE £65k–£70k.

Qualifications

• Proven track record of developing new business and creating your own pipeline.
• Hunter mentality with the confidence to approach new customers.
• Experience of consultative sales with multiple stakeholders and varied sales cycles.

Responsibilities

• Develop new business across the territory, targeting an initial annual sales value of about £150,000.
• Identify new customers, projects and opportunities across NHS and private healthcare.
• Grow the existing customer base while building a strong new-business pipeline.
• Deliver engaging product demonstrations and presentations to Procurement, EBME, Manual Handling, Estates, Facilities and clinical teams.
• Negotiate contracts through NHS procurement processes with multi-stakeholder involvement.

Skills

New business development

Territory sales

Stakeholder management

Job description

Join an established international medical equipment manufacturer and take ownership of a largely untapped Midlands and North Wales territory. As a proactive Area Sales Manager you'll be opening doors, building relationships and developing new business across NHS and private hospitals.

This isn't an account-management role. There are existing customers to develop, but the real opportunity is to build the territory, create your own pipeline and make the region your own.

BASIC SALARY: £45,000 - £48,000

BENEFITS:

• OTE circa £65,000 - £70,000
• Uncapped commission of 2% - 7% of order value
• Quarterly performance bonus- up to £3,000
• Annual performance bonus - up to £12,000
• Company Van
• Expenses / Initial £1,000 expenses float
• Pension Scheme
• 25 Days Holiday & Bank Holidays, increasing with service

LOCATION:

Home based, covering the West Midlands and North Wales with regular territory travel.

COMMUTABLE LOCATIONS:

Birmingham, Coventry, Wolverhampton, Walsall, Solihull, Wrexham, Stafford, Stoke-on-Trent, Shrewsbury, Worcester, Telford, Warwick, Bangor

JOB DESCRIPTION: Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

Reporting to the UK Managing Director, as our Area Sales Manager, you'll take ownership of a territory with significant untapped potential. We have some established customers, but the Midlands hasn't previously had the dedicated coverage it deserves, giving you the opportunity to build our presence from the ground up.

You will be selling a broad portfolio of medical equipment including stretchers, treatment chairs, transfer chairs, wheelchairs and examination couches, you'll develop relationships across NHS and private hospitals within A&E, Renal, Oncology, Day Surgery and Patient Handling.

KEY RESPONSIBILITIES: Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

• Develop new business across the territory, working towards an initial annual sales target of approximately £150,000.
• Identify new customers, projects and opportunities across NHS and private healthcare.
• Develop the existing customer base alongside building a strong new-business pipeline.
• Deliver engaging product demonstrations and presentations you will build relationships with Procurement, EBME, Manual Handling, Estates and Facilities, nursing teams and clinical departments.
• Manage opportunities and negotiate contracts through complex, multi-stakeholder NHS procurement processes with varied sales cycles.

PERSON SPECIFICATION: Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

We're looking for a genuine new-business salesperson who gets satisfaction from finding opportunities rather than simply managing an established account base.

Essentially, you will have:

• A successful track record of developing new business and creating your own pipeline.
• A proactive, hunter mentality with the confidence to approach new customers.
• Experience of consultative sales involving multiple stakeholders and varied sales cycles.
• The autonomy, organisation and resilience required for a field-based role.
• A full UK Driving Licence and valid Passport.

Ideally, you'll already have experience selling medical devices or capital equipment into healthcare, particularly within Renal, Day Surgery, Chemotherapy, Oncology, A&E, Manual Handling, Estates and Facilities or NHS Procurement. An existing network of relevant Midlands healthcare contacts would be a distinct advantage.

THE COMPANY:

We are an established international medical equipment manufacturer with a growing UK offering. You'll receive comprehensive product training, including visits to our manufacturing operation in France, while joining a small, friendly UK team where you're trusted to manage and develop your territory independently.

Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.