Area Sales Manager

Wallace Hind Selection LTD; Cardiff; Remote; GBP 45,000 - 48,000; Full time

Job summary

Wallace Hind Selection LTD is recruiting an Area Sales Manager to own the South West England & Wales territory, developing relationships with NHS and private hospitals, and growing sales across multiple departments. You will manage a loyal customer base, pursue new opportunities, and travel across the territory with support from product training.

The role offers a competitive base salary (£45,000–£48,000) with uncapped commission, quarterly/annual bonuses and a company van, plus pension and

Qualifications

• A proven track record of developing new business and managing existing accounts.

Responsibilities

• Develop new business across the territory and hit annual sales targets (£200k–£250k).
• Identify NHS and private healthcare opportunities and manage multi-stakeholder contracts.
• Build a strong pipeline with NHS and private sector customers across departments.

Job description

We are an established international medical equipment manufacturer with a strong reputation for high-quality, customisable products used across the NHS and private healthcare sector. As our Area Sales Manager, you will take ownership of an established South West England & Wales territory with loyal customers, live opportunities and significant potential to rebuild and grow sales.

This is an excellent opportunity for a proactive, confident sales professional who enjoys finding opportunities, opening doors and developing long-term relationships within complex healthcare environments.

BASIC SALARY: £45,000 - £48,00

BENEFITS

• OTE circa £65,000-£70,000
• Uncapped commission of 2% - 7% of order value
• Quarterly performance bonus- up to £3,000
• Annual performance bonus - up to £12,000
• Company Van
• Expenses / Initial £1,000 expenses float
• Pension Scheme
• 25 Days Holiday & Bank Holidays, increasing with service
• Full Product & Factory Training

LOCATION

Home based, covering South West England & Wales with regular travel throughout the territory and to France for company meetings.

COMMUTABLE LOCATIONS

Cardiff, Bristol, Newport, Gloucester, Cheltenham, Swindon, Bath, Taunton, Exeter, Plymouth

JOB DESCRIPTION

Reporting to the UK Managing Director, as our Area Sales Manager, you will take ownership of a territory with an established customer base and plenty of scope for further development. Historically a strong-performing region for the business, the territory has not had the attention it needs over the last 12-18 months, creating an excellent opportunity for a natural salesperson to build relationships, develop existing accounts and win new business.

You will inherit existing customers and active opportunities, including recently secured and developing NHS projects, while having the autonomy to identify and develop your own pipeline. Selling a broad portfolio of medical equipment, you will work with NHS and private hospitals across departments including A&E, Renal, Oncology, Day Surgery and Patient Handling.

KEY RESPONSIBILITIES: Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

• Develop new business across the territory, working towards an initial annual sales target of approximately £200,000- £250,000
• Identify new customers, projects and opportunities across NHS and private healthcare.
• Develop the existing customer base alongside building a strong new-business pipeline.
• By delivering engaging product demonstrations and presentations you will build relationships with Procurement, EBME, Manual Handling, Estates & Facilities, nursing teams and clinical departments.
• Manage opportunities and negotiate contracts through complex, multi-stakeholder NHS procurement processes with varied sales cycles.

PERSON SPECIFICATION: Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

We are looking for a confident and proactive salesperson who enjoys developing business rather than simply maintaining existing accounts.

Experience selling medical devices or capital equipment into hospitals would be a distinct advantage, particularly within areas such as Renal, Day Surgery, Chemotherapy/Oncology, A&E, Manual Handling, Estates & Facilities or NHS Procurement. An existing network of healthcare contacts across South West England or Wales would also be highly beneficial.

Essentially, you will have:

• A proven track record of successfully developing new business alongside managing existing accounts.
• A genuine hunter mentality with the confidence to approach new customers and stakeholders.
• Experience managing consultative sales processes involving multiple decision makers.
• Strong presentation and product demonstration skills.
• Excellent relationship-building skills and the ability to establish credibility with healthcare professionals.
• Commercial awareness and experience negotiating contracts and commercial terms.
• The autonomy and self-motivation required to manage a substantial field-based territory.
• The resilience and persistence to develop opportunities that can have varied sales cycles.

A full UK Driving Licence and valid Passport.

THE COMPANY

We are an established international medical equipment manufacturer with a growing UK operation. You'll receive comprehensive product training, including visits to our manufacturing operation in France, while joining a small, friendly UK team where you're trusted to manage and develop your territory independently.

Wallace Hind Selection alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.