Regional On-Trade Growth Lead – North England

Matthew Clark Bibendum; Leeds; On-site; GBP 30,000 - 54,000; Full time

Job summary

Matthew Clark Bibendum is seeking an Area Sales Manager to drive profitable growth in a defined Northern England/West Yorkshire territory, covering Leeds/Bradford. The role focuses on developing customer relationships, expanding product range, and achieving ambitious targets.

You will work with customers, suppliers and internal teams to maximise brand distribution and deliver exceptional customer experiences in a fast-paced environment.

Qualifications

• Proven sales, account management or BD experience in drinks/Hospitality/FMCG.
• Strong commercial awareness and ability to grow profitability.
• Excellent communication and negotiation skills; able to influence decision-makers.

Responsibilities

• Drive sales growth and profitability across on-trade customers.
• Build strong relationships and expand product range.
• Generate new business through proactive prospecting and networking.
• Plan territory, promotions and brand activations.
• Collaborate with internal teams and supplier partners to meet objectives.

Skills

Sales experience

Account management

Business development

Drinks/FMCG sector

Relationship building

Negotiation

Presentation skills

Territory management

CRM proficiency

Education

WSET Level 2

Tools

Microsoft Excel

CRM systems

Job description

Matthew Clark Bibendum is seeking an Area Sales Manager to drive profitable growth in a defined Northern England/West Yorkshire territory, covering Leeds/Bradford. The role focuses on developing customer relationships, expanding product range, and achieving ambitious targets.

You will work with customers, suppliers and internal teams to maximise brand distribution and deliver exceptional customer experiences in a fast-paced environment.