Drinks Territory Sales Leader – On-Trade Growth

C&C Group; London Borough of Newham; On-site; GBP 45,000 - 65,000; Full time

Job summary

C&C Group plc is seeking a driven Area Sales Manager to cover an on-trade portfolio across a defined territory in London. You will develop relationships with customers, identify growth opportunities, and deliver profitable sales growth while representing leading brands such as Bulmers and Magners.

This field-based role offers autonomy to plan territory activity, collaborate with suppliers and internal teams, and use CRM to drive account performance.

Qualifications

• Full UK driving licence.
• WSET Level 2 qualification or a genuine interest in studying towards it (training provided).

Responsibilities

• Drive sales growth and profitability across a defined portfolio of on-trade customers, delivering against volume, revenue, margin, and distribution targets.
• Build and develop strong customer relationships, identifying opportunities to increase product range, grow share of wallet, and deliver long-term value.
• Generate new business through proactive prospecting, networking, and market insight, creating a healthy pipeline of opportunities.
• Deliver best-in-class sales execution through effective territory planning, promotional activity, brand activations, and customer engagement.
• Use commercial insights, CRM data, and market trends to identify opportunities, manage performance, and support informed decision‑making.
• Collaborate with internal teams and supplier partners to maximise customer outcomes, enhance brand visibility, and achieve shared business objectives.

Skills

Account management

Sales

Negotiation

Relationship building

CRM proficiency

Territory management

Industry knowledge

Job description

C&C Group plc is seeking a driven Area Sales Manager to cover an on-trade portfolio across a defined territory in London. You will develop relationships with customers, identify growth opportunities, and deliver profitable sales growth while representing leading brands such as Bulmers and Magners.

This field-based role offers autonomy to plan territory activity, collaborate with suppliers and internal teams, and use CRM to drive account performance.