Field Area Sales Leader – Drinks & Hospitality

Matthew Clark; Leeds; On-site; GBP 42,000 - 62,000; Full time

Job summary

Matthew Clark is seeking a driven Area Sales Manager to manage a defined on-trade portfolio and drive profitable growth. You will build strong relationships with venues, understand their needs and deliver exceptional service while expanding brand distribution across your territory.

The role requires proactive prospecting, strong negotiation and presentation skills, and comfort with CRM systems and Excel. A Full UK driving licence is essential.

Qualifications

• Proven sales, account management, or business development experience within drinks, hospitality, or FMCG.
• Strong commercial awareness with ability to identify growth opportunities and drive profitability.
• Excellent communication, negotiation and presentation skills with influencers in decision-making.

Responsibilities

• Drive sales growth and profitability across a defined portfolio of on-trade customers, achieving targets.
• Build relationships, identify opportunities to increase product range and share of wallet.
• Generate new business through prospecting, networking and market insight; maintain a healthy pipeline.
• Deliver best-in-class sales execution via territory planning, promotions, brand activations, and engagement.
• Use CRM data and market trends to manage performance and support decisions.
• Collaborate with internal teams and supplier partners to maximise customer outcomes.

Skills

Sales experience

Account management

Business development

Relationship building

Negotiation

Presentation skills

Territory management

CRM tools

Excel

Education

WSET Level 2

Tools

CRM systems

Microsoft Excel

Job description

Matthew Clark is seeking a driven Area Sales Manager to manage a defined on-trade portfolio and drive profitable growth. You will build strong relationships with venues, understand their needs and deliver exceptional service while expanding brand distribution across your territory.

The role requires proactive prospecting, strong negotiation and presentation skills, and comfort with CRM systems and Excel. A Full UK driving licence is essential.