Territory Sales Manager - On-Trade Drinks Growth

C&C Group Plc; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

C&C Group Plc in the United Kingdom is seeking an Area Sales Manager to lead a defined on-trade territory, driving profitable sales growth and expanding brand distribution. You will cultivate strong venue relationships, spot opportunities, and work with customers, suppliers and internal teams to deliver outstanding commercial results.

This field-based role rewards proactive, target-driven professionals with autonomy to manage a portfolio while benefiting from the support of experienced

Qualifications

• Full UK driving licence.
• WSET Level 2 qualification or training towards it.

Responsibilities

• Drive sales growth and profitability across on-trade customers within a defined territory.
• Build and develop strong customer relationships, expanding product range and share of wallet.
• Generate new business through prospecting, networking and market insight.
• Deliver sales execution through territory planning, promotions, and brand activations.
• Use CRM data and market trends to monitor performance and inform decisions.
• Collaborate with internal teams and supplier partners to maximise outcomes.

Skills

Sales experience

Account management

Business development

Drinks/Hospitality/FMCG experience

Commercial awareness

Relationship building

New business development

Negotiation

Presentation skills

Territory management

CRM systems

Excel

Education

WSET Level 2

Tools

CRM systems

Sales reporting tools

Microsoft Excel

Job description

C&C Group Plc in the United Kingdom is seeking an Area Sales Manager to lead a defined on-trade territory, driving profitable sales growth and expanding brand distribution. You will cultivate strong venue relationships, spot opportunities, and work with customers, suppliers and internal teams to deliver outstanding commercial results.

This field-based role rewards proactive, target-driven professionals with autonomy to manage a portfolio while benefiting from the support of experienced