Territory Sales Leader - On-Trade (Drinks)

Matthew Clark Ltd; Ilford; On-site; GBP 32,000 - 52,000; Full time

Job summary

Matthew Clark Ltd. is seeking an Area Sales Manager to drive profitable sales growth across a defined on-trade portfolio in the United Kingdom.

You will build strong customer relationships, identify opportunities to expand product ranges, and manage a healthy pipeline through proactive prospecting and market insight. You will work with internal teams and supplier partners to maximise brand visibility, deliver targeted promotions, and achieve share-of-wallet growth.

Qualifications

• Proven sales, account management, or business development experience within the drinks, hospitality, or FMCG sectors.
• Strong commercial awareness with the ability to identify growth opportunities and drive profitable sales performance.
• Skilled at building and maintaining influential relationships with customers, suppliers, and stakeholders.
• Demonstrated success in winning new business and developing existing accounts.
• Excellent communication, negotiation, and presentation skills, with confidence influencing decision-makers.
• Strong organisational and territory management skills, with the ability to prioritise effectively in a fast-paced environment.
• Comfortable using CRM systems, sales reporting tools, and Microsoft Excel to manage performance and pipeline activity.

Responsibilities

• Drive sales growth and profitability across a defined portfolio of on-trade customers, delivering against volume, revenue, margin, and distribution targets.
• Build and develop strong customer relationships, identifying opportunities to increase product range, grow share of wallet, and deliver long-term value.
• Generate new business through proactive prospecting, networking, and market insight, creating a healthy pipeline of opportunities.
• Deliver best-in-class sales execution through effective territory planning, promotional activity, brand activations, and customer engagement.
• Use commercial insights, CRM data, and market trends to identify opportunities, manage performance, and support informed decision-making.
• Collaborate with internal teams and supplier partners to maximise customer outcomes, enhance brand visibility, and achieve shared business objectives.

Skills

Sales experience

Account management

Business development

Relationship building

Negotiation

Presentation skills

Territory planning

CRM proficiency

Excel proficiency

Driving licence

Education

WSET Level 2

Tools

CRM systems

Sales reporting tools

Microsoft Excel

Job description

Matthew Clark Ltd. is seeking an Area Sales Manager to drive profitable sales growth across a defined on-trade portfolio in the United Kingdom.

You will build strong customer relationships, identify opportunities to expand product ranges, and manage a healthy pipeline through proactive prospecting and market insight. You will work with internal teams and supplier partners to maximise brand visibility, deliver targeted promotions, and achieve share-of-wallet growth.