Regional Customer Relationship Manager

Barchester-Healthcare; Salisbury; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Car allowance

Retail and leisure discounts

Wellbeing support (Best Doctors)

Job summary

Barchester Healthcare in Salisbury is seeking a Regional Customer Relationship Manager to drive occupancy across the region and manage sales activity for the homes in the area.

You will handle enquiries, convert leads, and represent the organisation with a high standard of care and professional customer service. A strong background in sales/marketing and CRM tools is essential, with a full UK driving licence required.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in a CRM (e.g., Salesforce) to drive occupancy.
• Self-motivated, target driven, and professional in outlook.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Maintain strong communication with residents, relatives and local community.
• Network locally to raise home profile and generate enquiries.
• Support local and wider marketing activities to generate enquiries and drive conversions.
• Identify opportunities to improve sales and marketing performance.
• Maintain accurate contacts database and reporting.

Skills

Sales experience

Marketing experience

CRM analytics

Excellent communication

MS Office

Tools

Salesforce

Job description

Competitive salary + commission & Car Allowance

Barchester are recruiting a Regional Customer Relationship Manager to join one of our divisions. We are looking for a professional sales professional who will support this region to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of first-class care homes in the region.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

Rewards Package

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Responsibilities

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Need to Have

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

Need to Do

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.