Programmatic DOOH Account Manager - Growth & Partnerships

JCDecaux UK; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

JCDecaux UK is seeking an Account Manager, Programmatic Demand to help DSP partners maximise programmatic digital out of home (pDOOH) campaigns. You will explain how JCDecaux's media, data, creative and measurement capabilities support client objectives and growth.

Success in this role comes from strong programmatic planning experience, relationship management and the ability to translate partner briefs into practical campaign recommendations, under guidance from the Head of Programmatic Demand.

Qualifications

• Experience in programmatic planning and strategy, including responding to briefs, preparing campaign recommendations and coordinating with colleagues.
• Working knowledge of programmatic DOOH planning and the role of DSPs, with an interest in applying that knowledge to partner relationships and commercial growth.

Responsibilities

• Build day-to-day relationships with DSP partners, responding promptly to enquiries and following through on agreed actions.
• Help prepare and deliver partner meetings, presentations and education sessions that explain the role of pDOOH within the media mix.
• Support account plans by researching partners and their clients, identifying opportunities and coordinating follow-up activity with senior colleagues.
• Contribute to agreed revenue targets by tracking account activity, keeping pipeline and CRM records up to date, and supporting accurate DSP revenue forecasts.
• Use campaign reporting and planning insight to prepare quarterly business reviews and post-campaign analysis, turning results into clear recommendations for repeat bookings and future campaigns.
• Bring a 'Test & Learn' approach: help partners explore new campaign approaches, capture what we learn and share useful findings.
• Use your planning or account management experience to translate partner briefs into relevant campaign recommendations and proposals, working with planning and demand colleagues to progress opportunities and coordinate a clear handover into delivery.
• Build on your knowledge of programmatic strategy to explain JCDecaux's media, audience, data, creative and measurement opportunities in a clear, commercially relevant way.
• Stay curious about developments in media and advertising technology, building your understanding of how the programmatic buying ecosystem works.

Skills

Programmatic planning

Relationship building

Commercial awareness

Tools

Excel

PowerPoint

Job description

JCDecaux UK is seeking an Account Manager, Programmatic Demand to help DSP partners maximise programmatic digital out of home (pDOOH) campaigns. You will explain how JCDecaux's media, data, creative and measurement capabilities support client objectives and growth.

Success in this role comes from strong programmatic planning experience, relationship management and the ability to translate partner briefs into practical campaign recommendations, under guidance from the Head of Programmatic Demand.