Programmatic Demand Account Director - DSP Revenue Growth

JCDecaux UK Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

JCDecaux UK Limited is seeking an Account Director, Programmatic Demand in London to grow programmatic DOOH revenue through direct DSP relationships. You will own a DSP portfolio, build commercial relationships and turn engagement into revenue, working closely with the Head of Programmatic Demand to align activity with wider priorities.

You will lead growth plans, identify opportunities and help DSP sales teams make JCDecaux part of clients’ media plans, delivering against revenue targets and

Qualifications

• Proven digital advertising sales experience with revenue targets.
• Understanding of programmatic advertising and how DSPs operate.
• OOH experience is an advantage, not a requirement.
• Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems.
• Experience building client or partner relationships and developing account plans.

Responsibilities

• Own direct relationships with DSP partners and deliver against programmatic revenue targets.
• Lead partner meetings, presentations and training to help DSP teams sell pDOOH and convert opportunities into spend.
• Build and execute growth plans for each DSP, identifying new advertisers and opportunities.
• Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP.
• Use QBRs and PCA to review performance, demonstrate value and agree actions for future spend.
• Coordinate opportunities with the wider demand team and share account intelligence.
• Bring JCDecaux’s media, data, measurement and creative capabilities into partner conversations.
• Stay close to DSP priorities and developments across digital advertising and AdTech.
• Work with JCDecaux teams to turn opportunities into proposals and campaigns.
• Take ownership of partner needs and follow through on commitments.
• Share insights and campaign learnings to strengthen the team’s approach.
• Contribute to a collaborative culture with accountability for results.

Skills

Digital advertising sales

Programmatic advertising

Revenue growth

Tools

CRM systems

Job description

JCDecaux UK Limited is seeking an Account Director, Programmatic Demand in London to grow programmatic DOOH revenue through direct DSP relationships. You will own a DSP portfolio, build commercial relationships and turn engagement into revenue, working closely with the Head of Programmatic Demand to align activity with wider priorities.

You will lead growth plans, identify opportunities and help DSP sales teams make JCDecaux part of clients’ media plans, delivering against revenue targets and