Account Director - Programmatic Demand - DSPs

JCDecaux UK Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

JCDecaux UK Limited is seeking an Account Director, Programmatic Demand in London to grow programmatic DOOH revenue through direct DSP relationships. You will own a DSP portfolio, build commercial relationships and turn engagement into revenue, working closely with the Head of Programmatic Demand to align activity with wider priorities.

You will lead growth plans, identify opportunities and help DSP sales teams make JCDecaux part of clients’ media plans, delivering against revenue targets and

Qualifications

• Proven digital advertising sales experience with revenue targets.
• Understanding of programmatic advertising and how DSPs operate.
• OOH experience is an advantage, not a requirement.
• Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems.
• Experience building client or partner relationships and developing account plans.

Responsibilities

• Own direct relationships with DSP partners and deliver against programmatic revenue targets.
• Lead partner meetings, presentations and training to help DSP teams sell pDOOH and convert opportunities into spend.
• Build and execute growth plans for each DSP, identifying new advertisers and opportunities.
• Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP.
• Use QBRs and PCA to review performance, demonstrate value and agree actions for future spend.
• Coordinate opportunities with the wider demand team and share account intelligence.
• Bring JCDecaux’s media, data, measurement and creative capabilities into partner conversations.
• Stay close to DSP priorities and developments across digital advertising and AdTech.
• Work with JCDecaux teams to turn opportunities into proposals and campaigns.
• Take ownership of partner needs and follow through on commitments.
• Share insights and campaign learnings to strengthen the team’s approach.
• Contribute to a collaborative culture with accountability for results.

Skills

Digital advertising sales

Programmatic advertising

Revenue growth

Tools

CRM systems

Job description

As Account Director, Programmatic Demand at JCDecaux, your primary focus will be to grow programmatic Digital Out of Home (pDOOH) revenue through direct relationships with demand-side platforms (DSPs). You will own a portfolio of DSP partners, build commercial relationships and turn engagement into revenue.

This is a hands-on commercial role within our Programmatic team, working closely with the Head of Programmatic Demand. You will develop partner growth plans, identify new opportunities and help DSP sales and trading teams make JCDecaux part of their clients’ media plans.

Success means delivering against revenue targets, growing demand across your DSP portfolio and building repeat business through strong service, relevant ideas and measurable campaign outcomes.

What you'll be doing...

Demand Generation & Revenue Performance

• Own direct relationships with DSP partners and deliver against agreed programmatic revenue targets.
• Lead partner meetings, presentations and training that help DSP teams sell pDOOH and convert opportunities into spend.
• Build and execute growth plans for each DSP, identifying new advertisers, campaign opportunities and routes to repeat investment.
• Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP throughout the year.
• Use Quarterly Business Reviews (QBRs) and Post Campaign Analysis (PCA) to review performance, demonstrate value and agree actions that grow future spend.
• Develop test-and-learn plans with DSPs and their clients to build evidence of pDOOH’s impact and support further investment.
• Coordinate opportunities with the wider demand team, sharing account intelligence and agreeing clear next steps.
• Bring JCDecaux’s media, data, measurement and creative capabilities into partner conversations to answer client briefs and unlock demand.
• Stay close to DSP priorities and developments across digital advertising and AdTech, using that insight to identify commercial opportunities.
• Work across JCDecaux teams to turn partner opportunities into effective proposals and well-delivered campaigns.
• Take ownership of partner needs, coordinating internal support and following through on commitments.
• Share insight, ideas and campaign learnings to strengthen the team’s commercial approach.
• Contribute to a collaborative team culture, with openness to feedback and accountability for results.
• Work with the Head of Programmatic Demand to align DSP activity with wider commercial priorities.

A little bit about you...

Your Approach

• A confident communicator who builds trusted relationships and presents clear, commercially relevant recommendations.
• A proactive, organised self-starter who prioritises opportunities, makes sound decisions and follows through.
• Commercially curious and collaborative, with a practical understanding of partner needs and a clear focus on revenue growth.

Your Qualifications and Experience

• Proven digital advertising sales experience, with a track record of growing revenue and delivering against commercial targets.
• A good understanding of programmatic advertising and how DSPs operate
• OOH experience is an advantage, not a requirement.
• Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems is desirable.
• Experience building client or partner relationships, developing account plans and converting opportunities into business.

A little bit more about us...

• We believe in building a diverse and inclusive culture and positive employee experience.
• We are One Team, more than just ourselves.
• We are customer first, we understand, and help solve our customers’ problems.
• We Test & Learn, we are empowered to learn and grow, unafraid of change.
• We choose to care, we are committed to doing the right thing, the right way.

It’s really important to us that we give as much to our colleagues as they give to us.

Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.

We believe that diversity of thought, experience and background provides the platform for great creativity,

We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.