Programmatic Demand Director – pDOOH & DSP Growth

JCDecaux UK; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

JCDecaux UK is seeking an Account Director, Programmatic Demand to grow programmatic DOOH revenue through direct DSP relationships. You will own a portfolio of DSP partners, develop account plans, and drive opportunities into spend across campaigns.

You will collaborate with the Head of Programmatic Demand to align activity with commercial priorities, build growth plans, and deliver measurable campaign outcomes while maintaining accurate forecasts.

Qualifications

• Proven digital advertising sales experience with revenue growth.
• Strong understanding of programmatic advertising and DSPs.
• OOH experience is an advantage, not a requirement.
• Experience managing an opportunity pipeline and revenue forecasts; CRM familiarity desirable.
• Experience building client/partner relationships and developing account plans.

Responsibilities

• Own direct relationships with DSP partners and deliver against programmatic revenue targets.
• Lead partner meetings, presentations and training to help DSP teams sell pDOOH.
• Build growth plans for each DSP and identify new advertisers and opportunities.
• Maintain an opportunity pipeline and accurate revenue forecasts for each DSP.
• Use QBRs and PCA to review performance and actions to grow spend.
• Develop test-and-learn plans with DSPs to evidence impact and investment.
• Coordinate opportunities with the wider demand team and share insights.
• Bring JCDecaux media, data, measurement and creative capabilities into conversations.

Skills

Digital advertising sales

Programmatic advertising understanding

CRM familiarity

Pipeline management

Job description

JCDecaux UK is seeking an Account Director, Programmatic Demand to grow programmatic DOOH revenue through direct DSP relationships. You will own a portfolio of DSP partners, develop account plans, and drive opportunities into spend across campaigns.

You will collaborate with the Head of Programmatic Demand to align activity with commercial priorities, build growth plans, and deliver measurable campaign outcomes while maintaining accurate forecasts.