Account Director - Programmatic Demand - DSPs

JCDecaux UK Ltd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

JCDecaux UK Ltd is seeking a results-driven professional for the Demand Generation & Revenue Performance role in Greater London. You will own direct relationships with DSP partners, drive programmatic revenue targets, and lead partner meetings to help DSP teams sell pDOOH and convert opportunities into spend.

You will develop growth plans for each DSP, manage the opportunity pipeline, and coordinate with the wider demand team to convert opportunities into spend while leveraging JCDecaux's media,

Qualifications

• Proven digital advertising sales track record.
• Solid understanding of programmatic advertising and DSPs.
• Experience forecasting revenue and managing pipelines.
• Experience building client/partner relationships and account plans.

Responsibilities

• Own direct relationships with DSP partners and deliver against revenue targets.
• Lead partner meetings, trainings and enable DSPs to sell pDOOH and convert opportunities into spend.
• Build growth plans for each DSP, identifying new advertisers and opportunities.
• Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP.
• Coordinate opportunities with the wider demand team and share insights to drive results.
• Bring JCDecaux's media, data, and creative capabilities into partner conversations to unlock demand.

Skills

Digital advertising sales

Programmatic advertising

CRM & revenue forecasting

Partner relationship management

OOH knowledge

Job description

What you'll be doing…

Demand Generation & Revenue Performance

• Own direct relationships with DSP partners and deliver against agreed programmatic revenue targets.
• Lead partner meetings, presentations and training that help DSP teams sell pDOOH and convert opportunities into spend.
• Build and execute growth plans for each DSP, identifying new advertisers, campaign opportunities and routes to repeat investment.
• Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP throughout the year.
• Use Quarterly Business Reviews (QBRs) and Post Campaign Analysis (PCA) to review performance, demonstrate value and agree actions that grow future spend.
• Develop test-and-learn plans with DSPs and their clients to build evidence of pDOOH's impact and support further investment.
• Coordinate opportunities with the wider demand team, sharing account intelligence and agreeing clear next steps.
• Bring JCDecaux's media, data, measurement and creative capabilities into partner conversations to answer client briefs and unlock demand.
• Stay close to DSP priorities and developments across digital advertising and AdTech, using that insight to identify commercial opportunities.

Collaboration & Delivery

• Work across JCDecaux teams to turn partner opportunities into effective proposals and well-delivered campaigns.
• Take ownership of partner needs, coordinating internal support and following through on commitments.
• Share insight, ideas and campaign learnings to strengthen the team's commercial approach.
• Contribute to a collaborative team culture, with openness to feedback and accountability for results.
• Work with the Head of Programmatic Demand to align DSP activity with wider commercial priorities.

A little bit about you…

Your Approach A confident communicator who builds trusted relationships and presents clear, commercially relevant recommendations. A proactive, organised self-starter who prioritises opportunities, makes sound decisions and follows through. Commercially curious and collaborative, with a practical understanding of partner needs and a clear focus on revenue growth.

Your Qualifications and Experience

• Proven digital advertising sales experience, with a track record of growing revenue and delivering against commercial targets.
• A good understanding of programmatic advertising and how DSPs operate OOH experience is an advantage, not a requirement.
• Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems is desirable.
• Experience building client or partner relationships, developing account plans and converting opportunities into business.

A little bit more about us…

We believe in building a diverse and inclusive culture and positive employee experience. We are One Team, more than just ourselves. We are customer first, we understand, and help solve our customers' problems. We Test & Learn, we are empowered to learn and grow, unafraid of change. We choose to care, we are committed to doing the right thing, the right way. It's really important to us that we give as much to our colleagues as they give to us. Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. We believe that diversity of thought, experience and background provides the platform for great creativity, We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our Colleagues work flexibly in many different ways.

We're JCDecaux, the world's largest Digital Out-of-Home media business. You'll have used or seen our products, services and communication channels, even if you didn't realise it was us, because they're at the heart of communities on high streets and major roads and in transport hubs, shopping malls and supermarkets across the country in more than 80 countries worldwide. Our communication channels help businesses grow and thrive, and help non-commercial organisations reach the widest possible audience for their important messages.

Our talented team make all this happen, working in a wide variety of roles to connect brands and communities.

We're really proud that 50p in every £1 of revenue is reinvested into the communities we serve, so we can provide innovative, environmentally-responsible infrastructure and services designed to make cities better for everyone. This principle has been at the heart of our business from the beginning. If you join us, you will make a real difference.