Account Director - Programmatic Demand - DSPs

JCDecaux; City of Westminster; On-site; GBP 90,000 - 130,000; Full time

Job summary

JCDecaux in London is seeking an Account Director, Programmatic Demand to grow pDOOH revenue through direct DSP partnerships. You will own relationships, drive revenue targets and lead growth plans with DSPs to increase spend and repeat business.

You will coordinate with the programmatic, trading and sales teams, deliver quarterly reviews, demonstrate value with case studies and bring JCDecaux's data, measurement and creative capabilities into partner conversations.

Qualifications

• Proven experience in digital advertising sales and hitting revenue targets.
• Understanding of programmatic advertising and DSP operations.
• Experience building and managing partner relationships and account plans.

Responsibilities

• Own direct relationships with DSP partners and deliver against revenue targets.
• Lead partner meetings, trainings and quarterly reviews to grow spend.
• Develop growth plans for DSPs and identify new opportunities for repeat investment.
• Coordinate with internal teams to turn opportunities into campaigns.
• Bring JCDecaux capabilities into partner conversations to unlock demand.

Skills

Digital advertising sales

Revenue growth focus

Relationship building

Programmatic knowledge

Tools

CRM systems

Job description

As Account Director, Programmatic Demand at JCDecaux, your primary focus will be to grow programmatic Digital Out of Home (pDOOH) revenue through direct relationships with demand-side platforms (DSPs). You will own a portfolio of DSP partners, build commercial relationships and turn engagement into revenue.This is a hands-on commercial role within our Programmatic team, working closely with the Head of Programmatic Demand. You will develop partner growth plans, identify new opportunities and help DSP sales and trading teams make JCDecaux part of their clients’ media plans.Success means delivering against revenue targets, growing demand across your DSP portfolio and building repeat business through strong service, relevant ideas and measurable campaign outcomes.What you'll be doing...Demand Generation & Revenue PerformanceOwn direct relationships with DSP partners and deliver against agreed programmatic revenue targets.Lead partner meetings, presentations and training that help DSP teams sell pDOOH and convert opportunities into spend.Build and execute growth plans for each DSP, identifying new advertisers, campaign opportunities and routes to repeat investment.Maintain a clear opportunity pipeline and accurate revenue forecasts for each DSP throughout the year.Use Quarterly Business Reviews (QBRs) and Post Campaign Analysis (PCA) to review performance, demonstrate value and agree actions that grow future spend.Develop test-and-learn plans with DSPs and their clients to build evidence of pDOOH’s impact and support further investment.Coordinate opportunities with the wider demand team, sharing account intelligence and agreeing clear next steps.Bring JCDecaux’s media, data, measurement and creative capabilities into partner conversations to answer client briefs and unlock demand.Stay close to DSP priorities and developments across digital advertising and AdTech, using that insight to identify commercial opportunities.Collaboration & DeliveryWork across JCDecaux teams to turn partner opportunities into effective proposals and well-delivered campaigns.Take ownership of partner needs, coordinating internal support and following through on commitments.Share insight, ideas and campaign learnings to strengthen the team’s commercial approach.Contribute to a collaborative team culture, with openness to feedback and accountability for results.Work with the Head of Programmatic Demand to align DSP activity with wider commercial priorities.A little bit about you...Your ApproachA confident communicator who builds trusted relationships and presents clear, commercially relevant recommendations.A proactive, organised self-starter who prioritises opportunities, makes sound decisions and follows through.Commercially curious and collaborative, with a practical understanding of partner needs and a clear focus on revenue growth.Your Qualifications and ExperienceProven digital advertising sales experience, with a track record of growing revenue and delivering against commercial targets.A good understanding of programmatic advertising and how DSPs operateOOH experience is an advantage, not a requirement.Experience managing an opportunity pipeline and revenue forecasts; familiarity with CRM systems is desirable.Experience building client or partner relationships, developing account plans and converting opportunities into business.A little bit more about us...We believe in building a diverse and inclusive culture and positive employee experience.We are One Team, more than just ourselves.We are customer first, we understand, and help solve our customers’ problems.We Test & Learn, we are empowered to learn and grow, unafraid of change.We choose to care, we are committed to doing the right thing, the right way.It’s really important to us that we give as much to our colleagues as they give to us.Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.We believe that diversity of thought, experience and background provides the platform for great creativity,We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.About our recruitment process….1. You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.2. You send in your application to let us know you’re interested.3. We see your application, get excited, and give you a call.4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.5. You’ll begin your journey with us, we're excited to support and develop you throughout your career.