Programmatic Account Manager

Redefined Ltd; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Programmatic Manager to lead innovative media campaigns. This role involves developing strategic media plans, managing a dedicated team, and ensuring operational excellence in programmatic advertising. The ideal candidate will have a strong analytical mindset, a passion for data, and the ability to foster client relationships. Join a dynamic team that values diversity and creativity, and take your career to the next level in a supportive environment that prioritizes well-being and professional growth.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

HELP@HAND Benefits

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Qualifications

• In-depth understanding of media planning and campaign execution.
• Proven ability to analyze data and derive actionable insights.

Responsibilities

• Develop media plans that meet client KPIs and commercial outcomes.
• Manage a small team while ensuring operational excellence.

Skills

Media Planning

Data Analysis

Client Relationship Management

Campaign Management

Attention to Detail

Education

Bachelor's Degree in Marketing or Related Field

Tools

Demand Side Platforms (DSPs)

DV360

The Trade Desk

Amazon DSP

Job description

BRAND: Spark Foundry
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We've proven our approach during the most difficult year on record. Now we're using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief - we are not a 'yes' agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives value for both clients and Spark Foundry and has universal understanding across the business.

We strive for:

•A department where employees feel recognised, fulfilled and energised to do great work

•Award winning work, thought leadership and features in every pitch

•The best product/technology and data on the market combined with the best client service

•Everyone pulling in the same direction. All brands talking to the same proposition

•Maximise every single commercial opportunity The OneProgrammatic team sits within the Performics unit of Publicis Media but is supported by the Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.

OneProgrammatic works across a variety of programmatic executions, including running self-serve campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our internal partners APEX and Epsilon. OneProgrammatic trading covers Display, Online Video, YouTube, Connected TV (CTV) and Broadcast Video on Demand (BVOD).

The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director.

Responsibilities

•Media planning excellence - Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.

•Test and learn - Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms).

•Operational excellence - Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.

•PCAs - Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions.

•Awards - Identify market leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.

•Client contact via on weekly calls - Build strong and trusted relationships with your clients by demonstrating that you understand your client's business inside and out. Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value.

•Team management - You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating by and communicating clearly and effectively.

Qualifications

•Accurately selects key metrics and dimensions relating to the client's business and marketing success measures to report marketing outcomes.

•Is inquisitive about data and delivers actionable business insights.

•Identifies the limitations of available data and generates creative, solution-driven strategies for data usage.

•Has a high attention to detail when practising quality assurance and due diligence or their own work and the work of their team.

•Uses the appropriate technology (both Publicis proprietary solutions and industry solutions) to solve client business challenges.

•Uses technology to increase efficiency of iterative work outputs. Tests new technology to determine its value for client engagements. Champions the team to use and test new technology.

•Will confidently present the benefits of Publicis proprietary solutions, e.g. Epsilon, APEX, and T&I products.

•Works collaboratively across channels, engaging appropriate colleagues when necessary.

•Pursues opportunities to utilise their skills outside of core role expectations.

•Approaches change with a mindset that seeks opportunity and growth.

•Ensures equal opportunities and supportive ways of working are in place for teammates with equity requirements by working with the Talent team.

Additional information

Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).