Product Marketing Manager

British Veterinary Association; Bristol; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading pet care company is seeking a Product Marketing Manager to lead go-to-market strategy for their internal clinic-facing products. The ideal candidate will bring experience in B2B marketing and have a proven track record of driving product launches. This role offers a competitive salary, work-life balance, and various employee benefits, including 26 days of annual leave and a discretionary bonus. Join us in shaping the future of pet care.

Benefits

Competitive salary

Work-life balance

26 days annual leave

Cycle to Work scheme

Employee wellbeing initiatives

Pension

Discretionary Bonus

Discounted staff pet care

Free Parking available at Head Office

Qualifications

• Experience in B2B or B2B2C product marketing, ideally with low-tech audiences.
• Strong collaboration skills across complex, multinational environments.
• Proven success in driving product launches and adoption.

Responsibilities

• Champion the voice of clinical and operational users.
• Collaborate with product managers to shape features.
• Define positioning and messaging for new features.

Skills

B2B or B2B2C product marketing

Collaboration skills

Driving product launches

Job description

Overview

At IVC Evidensia, we're on a mission to go beyond healthy for every pet and their owner. From first steps at home to emergency care, we support every moment of the pet care journey—with trusted advice, expert treatment, and innovative tools for both pet owners and clinic teams. We're building smarter tools for our clinics—so vets and staff can focus more on animals, and less on admin. That's where you come in.

The Role

We're looking for a Product Marketing Manager to lead go-to-market strategy and adoption for our internal clinic-facing products—especially our in-house Patient Management System (PMS), Vetup, used across the UK, Canada, and France.

What You'll Do

• Research & Insight; Champion the voice of clinical and operational users, & gather feedback and benchmark insights to inform product development
• Strategy & Launch; Collaborate with product managers and designers to shape features, Own go-to-market plans for feature releases & align stakeholders across markets on what's launching and when
• Messaging & Enablement; Define positioning and messaging for new features, create launch collateral: decks, one-pagers, videos, case studies
• Optimisation; Track feature usage and adoption & work with product teams to refine tools and improve engagement

What You'll Bring

• Experience in B2B or B2B2C product marketing, ideally with low-tech audiences (healthcare a plus)
• Strong collaboration skills across complex, multinational environments
• Proven success in driving product launches and adoption

Who You'll Work With

• Product, design, and engineering teams across our digital hubs
• Clinical and operational teams in Canada, France, and the UK
• We're backed by leading global investors and serve millions of pets across Europe and North America.

Healthier Pets = Happier Owners

Ready to help shape the future of pet care? Apply now.

What We Offer

• At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from
• Work-life balance
• 26 days annual leave
• Cycle to Work scheme
• Initiatives focused on employee wellbeing
• Pension
• Discretionary Bonus
• Discounted staff pet care
• Free Parking available at Head Office

EEO statement: At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging; we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are eager to discuss any reasonable adjustments needed during the recruitment process.