Strategic CRM Lead | Salesforce MC & Pardot Expert

TieTalent; Bournemouth; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading technology firm in Bournemouth is seeking an experienced CRM Manager to develop and execute CRM strategies. You will advise senior leaders, manage partnerships, and enhance customer engagement through data-driven insights. The ideal candidate has strong expertise in Salesforce Marketing Cloud and a proven ability to lead CRM transformations. This is a full-time, mid-senior level position offering the opportunity to drive significant improvements in customer relationships.

Qualifications

• Extensive experience in strategic CRM leadership during large-scale transformations.
• Strong Salesforce Marketing Cloud and Pardot expertise.
• Proven track record managing external partners and agencies.
• Skilled at running senior-level workshops and engaging stakeholders.
• Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies.
• Strong commercial awareness and budget management skills.

Responsibilities

• Develop and deliver a long-term CRM and lead nurturing strategy.
• Act as the in-house CRM expert, advising and influencing senior leaders.
• Use data and insights to improve engagement and conversion rates.
• Run cross-functional workshops to define CRM needs.
• Oversee relationships with Salesforce partners.
• Design and deliver multi-channel journeys.
• Introduce personalisation and dynamic content.
• Define and monitor CRM KPIs.
• Analyse campaign performance for improvements.
• Manage the CRM budget.

Job description

A leading technology firm in Bournemouth is seeking an experienced CRM Manager to develop and execute CRM strategies. You will advise senior leaders, manage partnerships, and enhance customer engagement through data-driven insights. The ideal candidate has strong expertise in Salesforce Marketing Cloud and a proven ability to lead CRM transformations. This is a full-time, mid-senior level position offering the opportunity to drive significant improvements in customer relationships.