CRM Analytics Lead: Data-Driven Marketing Strategy

Publicis Groupe; Greater London; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, is hiring an Analytics Manager to turn CRM data into insights that guide smarter marketing. You will lead a team of specialists, define CRM measurement, and help colleagues and clients make data‑led decisions across CRM, media and data sciences.

You’ll join a collaborative Data, Analytics & Data Sciences team that values diverse backgrounds and experiences, with an emphasis on privacy and data governance in cloud environments.

Qualifications

• CRM measurement knowledge and cross-channel metrics.
• Translate complex datasets into actionable insights for varied audiences.
• Collaborate with clients or stakeholders to use data to improve CRM outcomes.
• Strong SQL and experience with cloud/data warehouses (GCP/Azure).
• Familiar with CRM platforms (Adobe Campaign) and visualization tools (Tableau/Looker/Data Studio).
• Understand the wider digital landscape across CRM, media, web analytics and data visualization.
• Demonstrate collaborative leadership to support a team and deliver high‑quality work.

Responsibilities

• Lead the customer marketing measurement strategy and testing plans.
• Set standards for CRM data collection, classification, quality and reporting.
• Oversee database health reporting and data quality improvements.
• Shape audience targeting and segmentation for CRM communications.
• Integrate aggregated CRM data into cloud environments with privacy considerations.
• Turn dashboards and reports into meaningful insights on revenue and marketing effectiveness.
• Lead and develop a team of specialists across CRM, media, analytics and related capabilities.

Skills

CRM measurement

Data translation

Stakeholder collaboration

SQL

Cloud data warehouses

Adobe Campaign

Tableau

Looker

Data Studio

CRM/web analytics

Leadership

Tools

GCP

Azure

Adobe Campaign

Tableau

Looker

Data Studio

Job description

Digitas, part of Publicis Groupe, is hiring an Analytics Manager to turn CRM data into insights that guide smarter marketing. You will lead a team of specialists, define CRM measurement, and help colleagues and clients make data‑led decisions across CRM, media and data sciences.

You’ll join a collaborative Data, Analytics & Data Sciences team that values diverse backgrounds and experiences, with an emphasis on privacy and data governance in cloud environments.