Lifecycle CRM Lead — Customer Journeys & Retention

Blu Digital; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic digital marketing agency is seeking a CRM Manager to drive customer engagement strategies across multiple channels. The role involves leading automated journeys, managing a small team, and collaborating with various departments to achieve business goals. The ideal candidate is data-oriented and passionate about enhancing customer experiences. This position offers an exciting opportunity to influence a growing brand in the retail apparel industry.

Qualifications

• Proven success in automated journeys and retention strategies.
• Experience in data-driven marketing.
• Strong analytical skills.

Responsibilities

• Manage automated customer journeys within the CRM platform.
• Oversee broadcast campaigns.
• Mentor a CRM Executive.

Skills

Experience in CRM or lifecycle marketing

Strong knowledge of segmentation

Ability to translate performance data

Experience managing a small team

Proficiency in CRM and BI tools

Ensuring GDPR compliance

Passion for customer experience

Collaborative mindset

Strong organisational skills

Job description

A dynamic digital marketing agency is seeking a CRM Manager to drive customer engagement strategies across multiple channels. The role involves leading automated journeys, managing a small team, and collaborating with various departments to achieve business goals. The ideal candidate is data-oriented and passionate about enhancing customer experiences. This position offers an exciting opportunity to influence a growing brand in the retail apparel industry.