Head of Growth Marketing Ops & CRO

The Economist; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Work From Anywhere program

Generous annual leave

Counselling & wellbeing resources

Job summary

The Economist is seeking a commercially minded, highly analytical Head of Marketing Operations and Conversion Optimisation to accelerate acquisition, retention and customer lifetime value. The role is hands-on, owning the CAC/retention agenda across the customer journey and coordinating tests to turn results into action.

You will work with Product, Trading, Data, Research, Retention, Finance and Marketing leaders to improve marketing effectiveness and develop high-impact commercial initiatives.

Qualifications

• 5+ years in analytical, commercially focused roles.
• Experience in digital marketing, subscriptions, e-commerce, media, product or operations.
• Proven CRO and experimentation experience.
• Strong quantitative and financial modelling abilities.
• Cross-functional collaboration with Product, Data, Marketing and senior stakeholders.
• Excellent judgement; balance strategic thinking with execution.
• Strong communication and ability to present to senior leadership.
• Advanced Excel; experience with analytics/visualisation tools.

Responsibilities

• Lead the conversion-rate optimisation strategy across acquisition and retention journeys.
• Own the experimentation roadmap from idea to implementation.
• Partner with Product and Engineering to design tests and translate results into improvements.
• Analyse customer behaviour and performance data to identify friction and growth levers.
• Help optimise the customer journey towards higher-value, higher-LTV products.
• Work cross-functionally with Data, Research, Retention, Finance, Legal, Product and Marketing.
• Prepare materials and strategic recommendations for executive leadership and board reviews.
• Bring discipline to marketing operations with robust processes and test‑and‑learn culture.

Skills

Conversion-rate optimisation

Digital marketing

Analytical skills

Cross-functional collaboration

Communication & presentation

Excel

SQL

Data-driven decision making

Forecasting & modelling

Education

Bachelor's degree

MBA desirable

Tools

Google Analytics

Tableau

Similarweb

Salesforce Marketing Cloud

SQL

Job description

The Economist is seeking a commercially minded, highly analytical Head of Marketing Operations and Conversion Optimisation to accelerate acquisition, retention and customer lifetime value. The role is hands-on, owning the CAC/retention agenda across the customer journey and coordinating tests to turn results into action.

You will work with Product, Trading, Data, Research, Retention, Finance and Marketing leaders to improve marketing effectiveness and develop high-impact commercial initiatives.