Retention Marketing Lead – Subscriptions Growth

Aboutus Ft; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Medical cover

Parental leave

Gym membership

Job summary

The Financial Times is seeking a strategic professional to lead retention and customer value programmes across B2C audiences, including FT Digital and Print subscribers. You will convert strategy into plan execution, driving cancel-save, winback, renewals, Step Up, upsell and cross-sell initiatives.

You will work with Consumer Engagement, Data & Analytics, Marketing Automation and Product teams to reduce cancellations, boost resubscription and grow ARPU, delivering measurable improvements across

Qualifications

• Experience delivering and optimising CRM, lifecycle, retention, renewal, upsell or other commercially focused customer programmes.
• Strong analytical skills with the ability to interpret customer and commercial performance.
• A test-and-learn approach with experience evaluating experiments to improve outcomes.
• Ability to develop programme plans and roadmaps and manage initiatives from briefing through implementation.

Responsibilities

• Set the direction and roadmap for Cancel-Save and Winback programmes to reduce cancellations and re-subscribe.
• Oversee renewal and Step Up communications, reminders and tests to improve performance.
• Develop annual upsell and cross-sell plans to grow ARPU and fit customer needs across audiences.
• Translate priorities into objectives, journeys, KPIs and briefs for Marketing Automation and delivery teams.
• Collaborate with stakeholders across Consumer Engagement, Data & Analytics, Pricing & Propositions, Product & Technology.

Skills

CRM experience

Retention marketing

Data analysis

A/B testing

Project planning

Cross-functional collaboration

Communication

Tools

Marketing Automation

Job description

The Financial Times is seeking a strategic professional to lead retention and customer value programmes across B2C audiences, including FT Digital and Print subscribers. You will convert strategy into plan execution, driving cancel-save, winback, renewals, Step Up, upsell and cross-sell initiatives.

You will work with Consumer Engagement, Data & Analytics, Marketing Automation and Product teams to reduce cancellations, boost resubscription and grow ARPU, delivering measurable improvements across