PPC Growth Strategist for B2B SaaS

United States Digital Space LLC; Birmingham; On-site; GBP 38,000 - 68,000; Full time

Job summary

United States Digital Space LLC is expanding its in-house marketing team in Birmingham to drive paid media growth for our SaaS platform. As a PPC Campaign Specialist you will own Google Ads and Microsoft Advertising, while also managing paid social across Meta and LinkedIn to support lead generation and pipeline growth.

You will analyse performance data, optimise campaigns daily, and collaborate with Content, Creative, Brand and Web teams to improve lead quality and CPA.

Qualifications

• Hands-on experience managing and optimising Google Ads and Microsoft Advertising.
• Experience running paid social campaigns on LinkedIn and Meta.
• Strong understanding of campaign structure, keywords, bidding and budget optimisation.
• Ability to use performance data to improve lead volume and CPA.
• Familiar with GA4, Looker Studio or similar analytics tools.
• Knowledge of conversion tracking, attribution and CRM-based reporting.
• Ability to turn data into actionable optimisation recommendations.

Responsibilities

• Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising as the primary priority.
• Plan, launch and optimise paid social campaigns across Meta and LinkedIn, plus YouTube, Display, and other platforms.
• Handle end-to-end campaign delivery: setup, targeting, audiences, ad copy, QA, launch, ongoing optimisation.
• Monitor performance against KPIs including MQL volume, CPA, conversion rate and pipeline contribution.
• Conduct keyword, search-term, negative keyword, audience and creative analysis to improve traffic quality.
• Optimise bidding, budgets, targeting, devices, schedules and landing-page alignment.
• Analyse performance using advertising platforms, GA4 and CRM data and provide recommendations.
• Collaborate with Content, Creative, Brand, Web and external partners on assets and testing.

Skills

Google Ads

Microsoft Advertising

Paid search

LinkedIn Ads

Meta Ads

GA4

Looker Studio

Conversion tracking

Tools

GA4

Looker Studio

Job description

United States Digital Space LLC is expanding its in-house marketing team in Birmingham to drive paid media growth for our SaaS platform. As a PPC Campaign Specialist you will own Google Ads and Microsoft Advertising, while also managing paid social across Meta and LinkedIn to support lead generation and pipeline growth.

You will analyse performance data, optimise campaigns daily, and collaborate with Content, Creative, Brand and Web teams to improve lead quality and CPA.