PPC Campaign Lead: Growth & ROI Optimizer

The Marketing Meetup; Wolverhampton; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

Iconic Media Group seeks a driven PPC specialist to own paid search and paid social campaigns for a diverse client base. You will plan, execute and optimise across Google Ads, Bing Ads, Facebook and LinkedIn, delivering ROI-focused strategies.

The role requires strong data interpretation skills with Google Analytics and Google Tag Manager, and a good grasp of bid management and keyword research to maximise performance.

Qualifications

• Experience managing PPC campaigns on Google Ads, Bing Ads and social media platforms (Facebook, LinkedIn, etc.).
• Strong analytical skills with Google Analytics and Google Tag Manager.
• Understanding of PPC strategies: bid management, keyword research, campaign structure and optimisation.
• Agency experience would be preferred.

Responsibilities

• Plan and execute paid search and paid social campaigns across multiple platforms.
• Monitor performance and continuously optimise campaigns to improve ROI and hit KPIs.
• Collaborate with team members to deliver effective digital marketing strategies.
• Maintain timelines and ensure timely delivery across campaigns.

Skills

PPC management

Analytical skills

Campaign optimisation

Time management

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Facebook Ads

LinkedIn Ads

Job description

Iconic Media Group seeks a driven PPC specialist to own paid search and paid social campaigns for a diverse client base. You will plan, execute and optimise across Google Ads, Bing Ads, Facebook and LinkedIn, delivering ROI-focused strategies.

The role requires strong data interpretation skills with Google Analytics and Google Tag Manager, and a good grasp of bid management and keyword research to maximise performance.