PPC Growth Specialist: Google & Microsoft Ads

Cambridge Education Group; Cambridge; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Perkbox

Employee Assistance Program (EAP)

Private Medical

Staff Discount on CEG Digital courses

Enhanced annual leave entitlement

Job summary

Cambridge Education Group seeks a results-driven PPC Ads Specialist to lead paid search campaigns promoting our online programmes. You will focus on Google Ads and Microsoft Ads to drive high-quality leads and maximise ROAS.

Responsibilities include planning, keyword research, budget monitoring, tracking setup (GA4/Tag Manager), and reporting. Collaboration with analytics and marketing teams is essential for success.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Strong knowledge of keyword research, bidding strategies, and campaign structure.
• Proficiency in Google Ads, GA4, Google Tag Manager, and Excel.
• Experience with conversion tracking, attribution models, and performance analysis.
• Familiarity with AI-driven bidding strategies and automation tools.

Responsibilities

• Plan, launch, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Microsoft Ads.
• Conduct in-depth keyword research, build and refine keyword lists, and manage match types and negative keywords.
• Assist in monitoring and managing campaign budgets, tracking spend, and forecasting performance.
• Support implementation and optimisation of conversion tracking and analytics reports.
• Develop audience targeting strategies and collaborate on landing page optimisation.

Skills

Keyword research

Bidding strategies

Google Ads

GA4

Google Tag Manager

Excel

Conversion tracking

AI-driven bidding

Data analysis

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Ads

GA4

Google Tag Manager

Excel

Job description

Cambridge Education Group seeks a results-driven PPC Ads Specialist to lead paid search campaigns promoting our online programmes. You will focus on Google Ads and Microsoft Ads to drive high-quality leads and maximise ROAS.

Responsibilities include planning, keyword research, budget monitoring, tracking setup (GA4/Tag Manager), and reporting. Collaboration with analytics and marketing teams is essential for success.