SaaS PPC Growth Strategist

Joblogic; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Joblogic is seeking a PPC Campaign Specialist to own Google Ads and Microsoft Advertising, and to drive paid social campaigns across Meta and LinkedIn. You will optimize day-to-day performance, improve lead quality and CPA, and support a multi-channel acquisition strategy.

You’ll analyze performance data, turning insights into actionable optimization plans, collaborating with Content, Creative and Brand teams to improve landing pages and assets.

Qualifications

• Strong hands-on experience managing Google Ads and Microsoft Advertising.
• Practical experience running paid social campaigns (LinkedIn, Meta).
• Solid understanding of campaign structure, bidding, audiences and budget optimisation.

Responsibilities

• Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising.
• Plan, launch and optimise paid social campaigns across Meta and LinkedIn, and other channels.
• Oversee end-to-end campaign delivery including setup, targeting and ad copy.
• Monitor performance against KPIs like CPA, lead quality and pipeline contribution.
• Analyze performance using GA4, Looker Studio or similar tools, with data-driven recommendations.
• Collaborate with Content, Creative, Brand, Web and external partners on results and assets.

Skills

Google Ads

Microsoft Ads

Paid Social

Campaign Optimisation

GA4 Analytics

Looker Studio

CRM Lead Reporting

B2B Lead Gen

Budget Optimisation

Job description

Joblogic is seeking a PPC Campaign Specialist to own Google Ads and Microsoft Advertising, and to drive paid social campaigns across Meta and LinkedIn. You will optimize day-to-day performance, improve lead quality and CPA, and support a multi-channel acquisition strategy.

You’ll analyze performance data, turning insights into actionable optimization plans, collaborating with Content, Creative and Brand teams to improve landing pages and assets.