Performance Media Lead – Retail Growth & Strategy

Asda; Monmouth; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

Car allowance £5,700

15% colleague discount

Wellbeing services access

Job summary

Asda is seeking a Performance Media Manager to drive customer acquisition and growth for Clothing & Home. You will own the strategy and execution across paid channels and work cross-functionally with brand, trading, e-commerce, creative and analytics teams.

The role combines strategic thinking with hands-on execution, managing a multi-channel program and coordinating with agencies to optimise performance in a fast-paced retail environment. Hybrid working with regular office presence is required.

Qualifications

• Experience managing multi-channel performance media programmes in retail/e-commerce.
• Strong tracking of KPIs and data-driven decision making.
• Ability to lead and develop a small team.

Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across Clothing and Home.
• Manage and develop one direct report and support their growth.
• Collaborate with external media agencies to optimise channel performance.
• Partner with internal teams to deliver integrated campaigns.
• Lead test-and-learn roadmaps to improve efficiency and return.

Skills

Paid Search

Paid Social

Affiliates

Agency management

Budget management

Cross-functional

Job description

Asda is seeking a Performance Media Manager to drive customer acquisition and growth for Clothing & Home. You will own the strategy and execution across paid channels and work cross-functionally with brand, trading, e-commerce, creative and analytics teams.

The role combines strategic thinking with hands-on execution, managing a multi-channel program and coordinating with agencies to optimise performance in a fast-paced retail environment. Hybrid working with regular office presence is required.