Performance Media Manager

Asda Stores Ltd; Lutterworth; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension

Car allowance

Colleague discount

Wellbeing services

Employee assistance helpline

Job summary

Asda Stores Ltd in the UK is seeking a Performance Media Manager to drive customer acquisition and growth for Clothing & Home. The role combines strategic thinking with hands-on execution in a fast-paced retail environment.

You will own campaigns across Paid Search, Paid Social, Display and Affiliates, manage a small team and collaborate with brand, trading, e-commerce, analytics to optimise outcomes. Excellent benefits included.

Qualifications

• Proven experience managing multi-channel performance media programmes in retail or e-commerce.
• Experience with Paid Search, Paid Social, Display and Affiliates.
• Strong agency management experience with media partners.
• Strategic mindset with ability to turn data into action.
• Experience using performance data to influence decisions and stakeholders.
• Experience leading a small team and collaborating across functions.

Responsibilities

• Own strategy, planning and delivery of performance media campaigns for Clothing and Home.
• Manage and develop one direct report.
• Work with external agencies to brief, optimise and review channel performance.
• Collaborate with brand, trading, e-commerce, creative and analytics teams.
• Use data to inform audience targeting and media planning.
• Lead weekly campaign performance reporting and KPI analysis.
• Drive test‑and‑learn roadmaps to improve efficiency and commercial return.
• Partner with agencies to monitor KPIs and extract insights.
• Ensure activity aligns with brand strategy and commercial goals.

Skills

Performance media management

Paid Search

Paid Social

Display advertising

Affiliates

Data-driven decision making

Cross-functional collaboration

Team leadership

Story-driven reporting

Budget management

Job description

Job Title Performance Media Manager Location George House Employment Type Full time Contract Type Fixed Term Hours Per Week 37.5 Salary Competitive salary plus benefits Category Brand/Product Marketing Closing Date 8 October 2026

Performance Media Manager Location: George House, Lutterworth Team: George Performance Marketing – Clothing & Home Reports to: Lead Manager - Performance Media, SEO and CRM for George and Asda Fixed Term Contract to May 2027 Performance Media Manager Looking for an experienced Performance Media Manager to join our Marketing team, with a focus on driving customer acquisition, engagement and growth across our Clothing and Home categories. This role is ideal for someone who combines strategic thinking with hands‑on execution, has a deep understanding of performance marketing channels and best practice, and enjoys working cross‑functionally in a fast‑paced retail environment.

Key Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across both Clothing and Home.
• Manage and develop one direct report, supporting their growth and delivery.
• Work closely with external media agencies to brief, optimise and review channel performance, including Paid Search, Paid Social, Display and Affiliates.
• Collaborate with internal teams across brand, trading, e‑commerce, creative and analytics to deliver integrated campaigns.
• Use data and insights to inform audience targeting, media planning and optimisation strategies across performance channels.
• Complete weekly reporting on campaign performance, analyse KPIs and make recommendations to improve future activity.
• Lead test‑and‑learn roadmaps to improve campaign efficiency, effectiveness and commercial return.
• Partner with agency teams to monitor performance media KPIs and extract actionable insights.
• Champion customer‑first thinking and ensure all activity aligns with wider brand strategy and commercial goals.

Ideal Experience & Skills

• Proven experience managing multi‑channel performance media programmes, particularly Paid Search, Paid Social and Affiliates, within a retail or e‑commerce environment.
• Experience in Fashion or Home is preferred but not essential.
• Strong agency management experience across media and technology partners.
• A strategic mindset with the ability to interpret data and turn insights into action.
• Confident using performance and customer data to influence decision‑making and stakeholder conversations.
• Comfortable building relationships and working with cross‑functional teams including trading, e‑commerce, brand and analytics.
• Line management experience with the ability to support and develop a team.
• Strong communication, planning and organisational skills.
• A self‑starter who thrives in a fast‑paced, commercial environment.
• Previous experience managing multi‑million‑pound performance media budgets.

You will also get an excellent benefits package including: Discretionary company bonus Company pension up to 7% matched Company Car allowance of £5,700 15% colleague discount in store and online Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves Asda is Reimagining Retail It's hard for anyone to imagine how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with there are hundreds more you don’t often get to see. In fact, because our business is changing we're creating new roles all the time! So take the time to look around.