Performance Marketing Lead – Fashion & Home

Asda Stores Ltd; Lutterworth; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension

Car allowance

Colleague discount

Wellbeing services

Employee assistance helpline

Job summary

Asda Stores Ltd in the UK is seeking a Performance Media Manager to drive customer acquisition and growth for Clothing & Home. The role combines strategic thinking with hands-on execution in a fast-paced retail environment.

You will own campaigns across Paid Search, Paid Social, Display and Affiliates, manage a small team and collaborate with brand, trading, e-commerce, analytics to optimise outcomes. Excellent benefits included.

Qualifications

• Proven experience managing multi-channel performance media programmes in retail or e-commerce.
• Experience with Paid Search, Paid Social, Display and Affiliates.
• Strong agency management experience with media partners.
• Strategic mindset with ability to turn data into action.
• Experience using performance data to influence decisions and stakeholders.
• Experience leading a small team and collaborating across functions.

Responsibilities

• Own strategy, planning and delivery of performance media campaigns for Clothing and Home.
• Manage and develop one direct report.
• Work with external agencies to brief, optimise and review channel performance.
• Collaborate with brand, trading, e-commerce, creative and analytics teams.
• Use data to inform audience targeting and media planning.
• Lead weekly campaign performance reporting and KPI analysis.
• Drive test‑and‑learn roadmaps to improve efficiency and commercial return.
• Partner with agencies to monitor KPIs and extract insights.
• Ensure activity aligns with brand strategy and commercial goals.

Skills

Performance media management

Paid Search

Paid Social

Display advertising

Affiliates

Data-driven decision making

Cross-functional collaboration

Team leadership

Story-driven reporting

Budget management

Job description

Asda Stores Ltd in the UK is seeking a Performance Media Manager to drive customer acquisition and growth for Clothing & Home. The role combines strategic thinking with hands-on execution in a fast-paced retail environment.

You will own campaigns across Paid Search, Paid Social, Display and Affiliates, manage a small team and collaborate with brand, trading, e-commerce, analytics to optimise outcomes. Excellent benefits included.